Hershey’s Teases Unsuspecting Collab—but There’s a Catch

The Hershey's Company is looking to really step up its game, according to a new announcement.

On Wednesday, Jan. 22, the fan-favorite confectionary maker revealed it had entered into a new partnership with an unlikely collaborator that's sure to go viral when the products finally release.

🤩 📺 SIGN UP for Parade's Daily newsletter & get the scoop on the latest TV news & celebrity interviews delivered right to your inbox 🤩🎥

In a statement shared with Parade, the collaboration was described as an "an exciting new chapter" for Hershey's and Ground Up—a footwear company specializing in innovative fandom collections that recently partnered with the sweets brand.

"This collaboration combines two industry leaders to create a one-of-a-kind product line that celebrates the joy that Hershey's beloved brands inspire," Ground Up said in the Jan. 22 release.

Related: Hershey's Debuts New Collaboration That Fans Say Is "What Dreams Are Made Of"

The fashion company then explained it's working with Hershey's to create a line of footwear inspired by some of its most popular treats, including Reese's, Twizzlers, Jolly Ranchers and Hershey's Kisses.

"These designs will incorporate more interactive elements into the silhouettes while maintaining Hershey's core color palette, ensuring a playful yet iconic experience for wearer," the news release teased,

Though not many other details were provided, the Hershey-themed footwear styles are expected to launch sometime in the spring of 2026.

For fans with little patience, we're sure Hershey's will keep your palettes satiated with new flavors and offerings in the months to come—starting with its new line of frozen desserts said to be heading to major retailers in the coming weeks.

Next: A&W Root Beer Fans Have High Expectations for New Release: "I Need That So Bad"