Never mind crafting custom sodas at the restaurant — technology will soon help you customize your dips, too. Kraft Heinz has unveiled a Heinz Remix dispenser that lets you customize sauces through a touchscreen interface. You choose from base sauces and then add one or more "enhancers" at your choice of intensity. If you want 57 Sauce with a strong jalapeño accent and a hint of mango, you can make it happen.
The company plans to test Heinz Remix at unspecified restaurants in late 2023 to early 2024. There's no mention of pricing, although it's safe to presume this isn't intended for home use. Like it or not, you'll have to settle for off-the-shelf bottles at home.
The machine's existence isn't surprising. Custom drink dispensers like Coca-Cola's Freestyle have led to increased business at restaurants. Kraft Heinz could boost its profits by selling more expensive hardware to eateries on top of the usual sauces. That, in turn, could squeeze out competitors that still use one-sauce-at-a-time systems.
This could also influence the sauces you buy at the grocery store. Kraft Heinz sees the Remix as an "insights engine" that will help the firm understand customers' flavor preferences. You might see combinations that are the direct result of data from restaurant guests. This won't necessarily replace in-house inventions, but it might help the brand keep up with (or set) trends.