Hailey Bieber Just Teased a New Rhode Beauty Blush in Her Sexy Bikini Selfies: See It Here
From her cheeks to yours! Bieber seems to be launching a new blush stick inspired by her dewy strawberry glam
Hailey Bieber's got some next-level marketing skills.
This week, the Rhode Beauty founder, 27, shared a couple of oceanside bikini photos while simultaneously hinting at her new makeup launch.
There's a lot to discuss here, but first, let's talk about Bieber's sexy swimsuit.
While on a tropical getaway, the model wore a sexy red two-piece, consisting of a micro triangle halter-neck top and high-waisted bottoms displaying her tiny hip tattoo.
She accessorized with matching glasses and a straw cowboy hat, because, as seen with Beyoncé and Kim Kardashian’s recent looks, Western chic is all the rage right now.
Related: Hailey Bieber Says '100%' of Social Media Posts About Her Life Are 'Made Out of Thin Air'
Bieber then included a selfie teasing what looks to be Rhode Beauty’s new blush stick, which she used to touch up her strawberry-glazed cheekbones.
Her sheer pastel pink manicure also made the shot, and we wouldn’t be surprised if coquette nails suddenly took over your TikTok feeds.
Bieber's beauty brand has gained a cult following in the years after its release in 2022. Launching with only three products — a Peptide Glazing Fluid, a Barrier Restore Cream and a Peptide Lip Treatment — the company has since expanded into the cleanser and essence categories.
It also recently dropped a few tinted versions of its lip treatments, which conveniently fit right inside the brand's viral phone case. Gloss on the go, anyone?
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Bieber recently celebrated Valentine’s Day with husband Justin Bieber. She dressed up for the occasion in a red miniskirt and matching cropped cardigan with flats. She opted for a baby pink lip, but kept her cheeks rosy with blush.
The couple also attended the 2024 Super Bowl on Feb. 11. Instead of wearing a jersey of her favorite team or opting for sporty style, Bieber decided to drape herself in an animal-print Saint Laurent coat (casual) and took the opportunity to debut her new rich brunette hair color. Justin, 30, wore a Marine Serre shirt with the buttons undone.
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