The Great British Baking Show is coming in hot with an all-new season, but things are going to look a bit different.
Ahead of the hit baking competition series coming back this fall, the show announced a significant change in regard to a regular element of the tournament. After last season's Mexican Week sparked major backlash for its cultural insensitivity and the reinforcing of harmful stereotypes, producer Kieran Smith announced that the show will cease from having dedicated weeks that celebrate specific regions of the world. The show receive similar feedback when it decided to air "Japanese Week."
"We didn’t want to offend anyone but the world has changed and the joke fell flat," he told The Guardian in an interview published on September 1. "We’re not doing any national themes this year."
New series. New bakers. New host.
Join Paul, Prue, Noel and Alison in the Tent of Dreams as The Great British Bake Off returns to our screens. Coming soon to @Channel4. #GBBO pic.twitter.com/4b0izufVJs
— British Bake Off (@BritishBakeOff) August 30, 2023
Kieran also very much affirmed that viewers will definitely get a taste for the show they love thanks to the staple themes expected throughout the 10-episode season.
"We’re doing all the regular weeks: cakes, biscuits, bread, patisserie, chocolate, plus party cakes is a new theme," he added. "No spoilers, but it features challenges I think viewers will love."
The news of The Great British Baking Show scrapping international weeks comes months after the series announced another major change ahead of the upcoming installment. In mid-March, British TV presenter Alison Hammond revealed on X (formerly known as Twitter) that she will replace Matt Lucas as a brand-new co-host alongside Noel Fielding and judges Paul Hollywood and Prue Leith.
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