Golfer Ludvig Aberg Wins $4 Million Genesis Invitational Prize Wearing Rolex Watch and Adidas, Girlfriend Olivia Peet and Tiger Woods Celebrate

Ludvig Åberg won the top prize at The Genesis Invitational on Sunday. He won the four-day tournament by one shot, taking home a $4 million prize. His girlfriend Olivia Peet and Tiger Woods congratulated him on the course.

LA JOLLA, CALIFORNIA - FEBRUARY 16: Tiger Woods (L) and Ludvig Åberg of Sweden pose for photos with the trophy after Åberg won The Genesis Invitational 2025 at Torrey Pines Golf Course on February 16, 2025 in La Jolla, California. (Photo by Harry How/Getty Images)
Tiger Woods (L) and Ludvig Åberg of Sweden pose for photos with the trophy after Åberg won The Genesis Invitational 2025 at Torrey Pines Golf Course on February 16, 2025 in La Jolla, California.

Woods wore a sweater and polo as well as a cap from his own brand Sun Day Red. He also sported a Rolex watch.

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Åberg is an Adidas athlete, having signed with the company in 2023. At the game, he wore the brand’s white cap, black polo, trousers and Adizero ZG sneakers.

LA JOLLA, CALIFORNIA - FEBRUARY 16: Ludvig √Öberg of Sweden poses for photos with the trophy after winning The Genesis Invitational 2025 at Torrey Pines Golf Course on February 16, 2025 in La Jolla, California. (Photo by Harry How/Getty Images)
Ludvig Åberg of Sweden poses for photos with the trophy after winning The Genesis Invitational 2025 at Torrey Pines Golf Course on February 16, 2025 in La Jolla, California.

“It is a part of your equipment, it is such an important part of our game,” Åberg said in a video for Adidas about his clothes and shoes. “You can look at the best players in the world: they’re all really good off he tee. That’s how you set yourself up for success.”

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The player also sported the Rolex Cosmograph Daytona watch.

LA JOLLA, CALIFORNIA - FEBRUARY 16: Olivia Peet and Ludvig Åberg of Sweden celebrate on the 18th green during the final round of The Genesis Invitational 2025 at Torrey Pines Golf Course on February 16, 2025 in La Jolla, California. (Photo by Orlando Ramirez/Getty Images)
Olivia Peet and Ludvig Åberg of Sweden celebrate on the 18th green during the final round of The Genesis Invitational 2025 at Torrey Pines Golf Course on February 16, 2025 in La Jolla, California.

Åberg also signed on as a global ambassador for Tumi last year. “I’ve been a fan of Tumi for a long time, so it’s a surreal feeling to be tapped as one of their newest global ambassadors,” Åberg said at the time. “It’s a full-circle moment to work with a brand I so greatly respect, and to have their support as I compete at this high level.”

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