Goldfish Is Ringing In 2025 With New Savory and Sweet Flavors — Here's a Sneak Peek

Goldfish is ready to ring in the new year in style.

In December, the snack brand announced a full suite of additions to its snacking lineup, including the new flavors of Goldfish Crisps for something savory and new flavors of Goldfish Sweet Grahams for a little sugar rush.

First, let's discuss those crisps. The brand announced it's dropping two new flavors, Spicy Dill Pickle and Barbecue. "Goldfish Crisps have been met with popular demand since they launched a year ago," Mike Fanelli, the senior director of snacks marketing at Goldfish, shared in a statement provided to Food & Wine. "After last year's pickle craze and knowing how beloved Barbecue flavor is for salty snacks, we couldn't resist releasing these crave-worthy new additions as part of our light and airy, munchable Crisps lineup."

As the brand explained, the "tangy dill pickle flavor [comes] with a spicy kick," while Barbecue is a "sweet, savory, and smoky version" of the classic flavor.

Related: Every Goldfish Flavor We Could Get Our Hands On, Taste-Tested and Ranked

The two flavors are just the latest permanent flavors to join the Crisps portfolio since it launched in December 2023. There's also Sour Cream & Onion, Cheddar, and Sea Salt & Vinegar flavors to try. Grab them all in January 2025 and decide which one is your favorite.

Now, let's chat about Goldfish Sweet Grahams. The brand explained that it's expanding its Grahams portfolio with three permanent flavors: Strawberry Shortcake, Vanilla Cupcake, and Cinnamon Roll.

“Our permanent additions to the Goldfish Grahams line come after a surge in popularity, thanks in part to successful limited-edition collaborations with iconic brands like Hello Kitty and Elf,” Fanelli added. “This expansion provides an opportunity for us to tap into the growing bite-sized sweet cracker category and engage Gen Z and Millennial snackers with trending flavors that satisfy their need for a little treat.”

Strawberry Shortcake flavor is in response to strawberries being a "predominant trending flavor with over 566 million TikTok posts" and includes "notes of vanilla and strawberry sweetness in each bite."

According to Goldfish, its Vanilla Cupcake flavor "delivers sweet and baked vanilla cupcake flavors," while the new Cinnamon Roll flavor is the number one "flavor among Gen Z and Millennials" and includes a "perfectly balanced graham cracker with warm cinnamon spice."

So yes, 2025 is going to be extra, extra sweet. At least in the snack aisle. 

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