EXCLUSIVE: Sunglass Hut Debuts The Sun Club

Sunglass Hut has launched The Sun Club, a first-of-its-kind loyalty program for the EssilorLuxottica-owned retailer.

“We recognize that loyalty is special, and our program goes beyond sunglasses to offer rewarding experiences and enhance every sun-filled moment,” explained Giorgio Pradi, president and general manager of North America at Sunglass Hut.

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A new approach to loyalty, The Sun Club provides customers with a variety of avenues to earn rewards. “With The Sun Club, every purchase gets you special gifts, access to exclusive products, plus personal services such as free expedited shipping and same-day delivery for online purchases,” Pradi said. “You’ll enjoy a journey through four levels, earning more rewards as you go. Each pair of sunglasses isn’t just something to wear — it’s your ticket to a world of exclusive benefits, making your shopping experience with us truly special.”

Sunglass Hut trend spring campaign
Sunglass Hut spring campaign.

Members will be invited to advance through four tiers of loyalty and receive incremental insider benefits including: birthday and anniversary promotions, gifts with purchase, exclusive product launches and sales, branded gifts and more. Founded in 1971, Sunglass Hut is among the best-known eyewear retailers with more than 3,000 locations worldwide.

Pradi said the program “not only rewards our customers but also elevates their shopping experience” with the goal to “create a community of eyewear enthusiasts who feel valued and excited about the exclusive benefits and personalized experiences that await them.”

The Sun Club debuts Monday in the U.S., and customers can sign up online or in store.

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