Yahoo Lifestyle From Our Editor-in-Chief: PEOPLE, “Entertainment Weekly” and “InStyle” Team Up for L.A. Fire Relief Volunteer Event
Ahead of the 2025 Grammys, PEOPLE and its sister brands 'EW' and 'InStyle' partnered with Neutrogena to distribute 2,000 personal hygiene kits to families in need after the L.A. wildfires via Direct Relief
Emma Rose Connelly and Cristina Giraldo
(L-R) PEOPLE Editor-in-Chief Charlotte Triggs, 'EW' Editor-in-Chief Patrick Gomez and Managing Executive Editor and West Coast Bureau Chief Lizz LeonardIt has been four weeks since the fires ripped through Los Angeles, and the scale of the devastation (at least 29 dead, 16,000 structures burned, thousands of families displaced) weighs heavily on all of us. So as PEOPLE prepared to cover the Grammys, the first major awards show of the season after the disaster, we knew we also wanted to do something to help make an impact in the Los Angeles community, which is still distinctly reliant on entertainment-industry events and the associated tourism.
“In moments like these, tourism does more than drive our economy—it becomes a lifeline in supporting our community’s recovery,” says Adam Burke, president and CEO of Los Angeles Tourism & Convention Board.
Emma Rose Connelly and Cristina Giraldo
(L-R) SVP of Communications Erica Jensen, SVP of Marketing Jo Bray, Senior Reporter Danielle Bacher, Triggs, Editor at Large Janine Rubenstein and LeonardThat is why PEOPLE and its sister brands Entertainment Weekly and InStyle teamed up with our partner Neutrogena to pack and distribute 2,000 personal hygiene kits to families in need via Direct Relief. More than 120 of our staffers, their families and friends came together at PEOPLE’s L.A. offices on Feb. 1 for the effort.
“Everyone happily got to work, grateful to be a part of such a meaningful, fun and humbling effort,” says PEOPLE’s managing executive editor and West Coast bureau chief, Elizabeth Leonard.
Related: From Our Editor-in-Chief: How PEOPLE Is Supporting Victims of the L.A. Wildfires
Emma Rose Connelly and Cristina Giraldo
PEOPLE, 'EW' and 'InStyle' partner with Neutrogena to package 2,000 personal hygiene kits for families in need via Direct Relief“So many of us felt helpless through the fires, and together we were able to feel helpful,” says Patrick Gomez, editor-in-chief of Entertainment Weekly, who brought 17 friends along to help. “Having so many friends show up was also community building on its own.”
I am so proud of the team for this incredible effort and grateful to Neutrogena for its generous support. For more information on how you can help, go to directrelief.org.
Click here to learn more about how to help the victims of the L.A. fires.
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