Costco Just Dropped a New Version of a Highly Controversial Item, and Shoppers Say They 'Need It'

Nathan Hutsenpiller

25 November 2024 at 12:30 pm·2-min read

If there’s one guarantee in this life, it's that Costco always finds a way to get its members excited. The popular bulk retailer’s Kirkland Signature brand is specifically responsible for a lot of the lore surrounding Costco online. With everything from comfortable clothing to fan-favorite snacks and seasonal bakery creations under its belt, Kirkland Signature has incrementally solidified itself as a brand of the people.

However, you can’t be a brand of the people without having a stronghold on the beverage game. Being no stranger to the arena, Costco’s beloved in-house brand has just released its second iteration of its controversial beer, and fans everywhere are hoping this one actually hits the mark.

😋😋 SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Pop Kitchen newsletter 🍳🍔

Some might remember the flop that was Kirkland Light, but the brand is hoping for a course correction from its previous shortcomings with the new Kirkland Signature Lager. News of the new lager has been spreading online like wildfire, as fans have been trying to find out whether or not it is an improvement from the fabled Kirkland Light. Kirkland Lager is reported to be brewed by Deschutes Brewery in Bend, Oregon, which does add a touch of credibility to the equation.

Kirkland Lager brewed by Deschutes Brewery, Oregon
by u/pullinahi in Costco

“I live in Oregon,” one Redditor wrote in response to a post shared about the new lager arrival. “Deschutes is reputable,” they continued, “it will not be the same quality as whatever that God awful Kirkland Light is.”

“It is smooth, crisp with just a little bit of bite to it. Very easy drinking,” one commenter wrote. “I think Costco did a nice job with this, unlike the 48 pack of water the last time they put their name on beer.” That one’s pointed at you, Kirkland Light.

Other comments chimed in to praise Deschutes Brewery for their excellent beers, while the author of the post shared to Reddit offered their personal review to help clear the air. “Reporting back,” they wrote. “It tastes good. It's a light beer with 4.5% alcohol and smells good. It's a good pairing for spicy food.”

At the moment, Costco is selling 12-packs of Kirkland Lager with 12-ounce cans inside for $13.99. Customers can expect to find the new beer available at a warehouse location near them as the weeks progress.

As of now, some Redditors have reported not being able to find Kirkland Lager anywhere near them, which suggests that maybe a regional rollout is on the books with a wider availability to come soon. Stay tuned and drink responsibly this holiday season.

Up Next:

BuzzFeed
“This Is FASCINATING”: This 23-Year-Old From The UK Showed Off Everything She Got In Her “America Haul,” And Americans Have Thoughts
"Some Americans thought what I bought was absurd, but they don’t realize we don't have access to most of what they have."
Evening Standard
Doing Veganuary? The nutritionist's guide to getting enough calcium, iron and protein
Plant-based eating can transform your health... but only if you get it right. Here’s what the expert says
HuffPost UK
Keep Butter Out Of The Fridge? We've Got Grim News For You
I'm going to pretend I never learned this.
Simply Recipes
Martha Stewart’s Secret Ingredient for the Best Banana Bread
It makes an especially delicious, soft, easy-slicing loaf.
Food & Wine
From Expanded Menus to Goodie Bags, Here’s How Restaurants and Caterers Are Pivoting to Meet the Needs of a More Flexible Workforce
“The intention is to have fun and provide surprise.”
allrecipes
The #1 Ingredient You Need to Make the Best Beans, According to My Mother-In-Law
It might even make them easier to digest.
Food & Wine
Why Do Wines Have Sulfites, and How Do They Affect Your Body?
These misunderstood compounds have come under fire for years.
Simply Recipes
My 1-Ingredient Upgrade for Better Avocado Toast (Works Every Time)
It’s a flavor combo you haven’t tried yet, but should.
allrecipes
This Shockingly Easy Trick Keeps Cheese Fresh 3x Longer
Mold has met its match.
Evening Standard
How to cook the Meghan Markle way, if you really must
You too could make a word salad
allrecipes
Dolly Parton Will Be Digging Into This Comforting Dish on Her Birthday
Mee-Maw would approve.
Evening Standard
Healthy ready meals: the best for nutrition, health and weight, tried and tested
If you’ve made a commitment to yourself to eat healthier in January – but are lacking in motivation or time to prep, then a few healthy ready meals in the freezer can really help keep your resolution. “January is a time for fresh starts,” Lily Simpson, founder of the London-based meal delivery service Detox Kitchen, says. The brand – which is loved by Gwyneth Paltrow – has long been offering nutritionist-designed healthy meals to its clients, but this year is offering a big “Ultimate Reset” programme.
Food & Wine
Drinking Coffee Could Add Years to Your Life, According to a New Study
And yes, decaf works too.
Simply Recipes
I Tried King Arthur's 2025 Recipe of the Year—It Delivered Big Time
It's so easy that even a non-baker can bake this bread.
allrecipes
4 Easy Dinners Ready in 30 Minutes or Less, According to Our Allrecipes Allstars
Because everyone needs a low-effort dinner from time to time.
allrecipes
Meet Cowboy Stew: The One-Pot Dinner That’s Even Heartier Than Chili
“This is really comfort food at its best!”
allrecipes
6 Common Mistakes That Could Catch Your Oven on Fire
Keep your kitchen safe.
The Daily Beast
Soldier Left Note Explaining Why He Turned a Cybertruck Into a Suicide Bomb
A note left behind on an iPhone has revealed a partial motive for why Matthew Livelsberger blew himself and a Cybertruck up in front of Donald Trump’s hotel in Las Vegas this week. The 37-year-old Green Beret, who the FBI says suffered from post traumatic stress disorder, had “no animosity” for Trump and wrote that the explosion was “not a terrorist attack.” However, Livelsberger did make clear that he was displeased with the state of the country.
Yahoo Finance AU
Major ATO tax change for all Aussie property sellers from January 1: '$122,000 hit'
Aussies thinking of selling property this year are being urged to be aware of a major tax change that come into effect on January 1.
Cosmo
Sydney Sweeney is giving Bond girl lying on a jet ski in a tiny brown bikini
Sydney Sweeney shared an IG post including pics of her lying on a jet ski in a brown string bikini plus a shot that gave a rare peep at her engagement ring.

Latest stories