Chillhouse Is Hiring A Social Media Manager In New York, NY
Job Title: Social Media Manager
Company: Chillhouse
Location: NYC (Soho)
Job Type: Full-Time
Reports to: Head of Marketing (Kristi Koch), Senior Manager, Marketing (TBD), Founder & CEO (Cyndi Ramirez-Fulton)
About Chilhouse: Chillhouse is a self-care brand based in NYC with a global community searching to find their chill. Chillhouse currently has an experiential flagship in Soho which offers a variety of wellness services such as nail art manicures, massages and facials. In addition to their physical space, Chillhouse is a category-leading nail care brand with award-winning press ons that can be found in Target, Urban brands, Amazon and hundreds of specialty & indie retailers. Chillhouse has a hyper-engaged community and has been featured in top-tier publications such as Vogue, New York Times, Oprah Mag and more.
Job Description: We are seeking an experienced, content-obsessed Social Media Manager to lead and execute Chillhouse’s social media strategy. The ideal candidate will have 3-5 years of experience with a proven track record of growing a brand’s social channels. This individual must be passionate about social content, highly creative and data driven, and deeply knowledgeable about the latest trends and best practices in social media.
● Develop and Implement Social Media Strategy:
○ Own strategy and execution for Chillhouse’s Instagram (both @chillhouse and @chillhousesoho), TikTok, Threads and Pinterest (plus YouTube as we grow)
○ Create and execute a comprehensive social media strategy that aligns with Chillhouse’s brand values and business objectives
○ Develop and manage social media content calendars to ensure timely and consistent posting across all platforms.
● Content Creation and Management:
○ Produce engaging and original content for various social media platforms, including Instagram, TikTok, Facebook, and YouTube and or other relevant platforms according to social trends.
○ Collaborate with the Head of Marketing and Senior Brand Marketing Manager to brief and assign 2-3 freelance content creators
○ Collaborate with Head of Marketing to brief designers and editors to generate high-quality visuals and videos that reflect Chillhouse’s brand voice and aesthetic.
○ Stay up-to-date on social media trends, tools, and best practices to drive innovation and creativity.
● Grow and Engage Social Media Audience:
○ Increase followers and engagement across all social media channels through targeted campaigns and community-building efforts.
○ Interact with followers, respond to comments and messages promptly
○ Collaborate with Community Coordinator to garner and publish user-generated content to foster a strong digital and IRL community.
● Analytics and Reporting:
○ Track and analyze social media performance metrics to assess the effectiveness of campaigns and content.
○ Provide weekly, monthly and quarterly reports on social media growth, engagement, and ROI to the leadership team.
○ Use insights from analytics to optimize content and strategy continuously.
● Collaboration and Cross-Functional Work:
○ Work closely with the Head of Marketing and Senior Brand Marketing Manager to ensure social media activities integrate with the broader marketing campaigns and initiatives.
Requirements:
● Bachelor’s degree in Marketing, Communications, or a related field.
● 3-5 years of experience in social media management, within the CPG industry, preferably beauty.
● Proven track record of growing social media channels and driving engagement - come with the stats!
● Strong understanding of social media platforms, algorithms, and analytics tools.
● Comfortable and confident on camera, creating content fo social (Instagram, TikTok (TikTok Live), etc.
● Excellent communication skills and ability to write compelling copy.
● Creative thinker with a keen eye for brand, design and aesthetics.
● Passion for social media, digital trends, and content creation.
● Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
● Experience with social media management tools
● Emerging or professional hand model ;) Your hands will be in content regularly
● Must be located in NYC and work in our Soho office ~3 days per week
Compensation: Salary range $75k - $85k depending on experience.
How to Apply: Please send your Resume and Cover letter to jobs@chillhouse.com with the subject line: Social Media Manager
@chillhouse