Cher's F-Bomb On The "Today Show" Is Going Viral

In case you (somehow) weren't aware, Cher is on a book tour for her memoir, aptly titled Cher: The Memoir, Part One.

The "Song for the Lonely" singer appeared on Today to promote the book and stunned Hoda when she dropped an f-bomb.

Here's the clip:

NBC / Via tiktok.com

In the clip, Cher shares a story about the advice Lucille Ball gave her during her breakup with Sonny Bono, and Hoda encourages her to share the story with explicit details and all.

"I said, 'Lucy, I'm calling you because, to my knowledge, there has never been a situation besides mine except yours,'" Cher said. "Oh, like a very public duo that was breaking up, she left Desi," Hoda replied.

"And so she said, 'fuck him, you're the one with the talent.'"

Today forgot to bleep it, Hoda proceeds to lose it, and Cher says, "Well, you said I could [say it]!"

As this person said, "Somebody in the studio said fuck it, this is Cher talking about Lucille Ball."

I mean, what do you expect? It's Cher, bitch!