Yahoo Lifestyle 
Chemist Warehouse shoppers can't stop raving about 'magic' $13 product
Aussies who have tried this affordable foot balm say they're stunned by the results.
Summer footwear call for seriously smooth feet. The soaring cost of living might mean your regular pedi has fallen by the wayside, but Chemist Warehouse customers have discovered a DIY option to keep their feet smooth, and it costs less than $14.
"What magic is this? This has saved my feet — most dramatic difference ever," raved one customer in an online review. Another agreed: "A cracked heel balm that actually works! I'm amazed," another agreed.
DU'IT Foot & Heel Balm Plus, $13.49, is clinically and dermatologically tested to effectively rehydrate, soften and protect dry and cracked feet. It's non-greasy, which means you can apply it then put shoes on straight away without slipping.
The formula is designed to absorb easily into cracks all over your feet, and because its free from lanolin, parabens, petroleum chemicals and artificial fragrances, it's suitable for sensitive skin.
The intensive cream contains natural AHAs which exfoliate and remove dead skin cells, so you don't have to use a pumice stone to leave skin feeling soft and smooth.
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It also contains 25% urea, a super-hydrating active that is proven to replace lost moisture, seal cracked heels and provide fast relief for dry, cracked and rough skin.
Meanwhile, vitamin E and glycerin create a protective barrier that prevent loss of the skin's natural oils as well as providing intensive hydration.
If you're specifically trying to get rid of dry, rough, thickened and irritated heels, DU'IT Roll On Heel Balm, $14.49, gives targeted relief. You can also use it on other areas that need intense moisturising, such as chapped elbows, calloused heels, dry knees or feet with blisters — anywhere you want to avoid flaky, dry or rough skin.
"I won't ever stop using this daily," wrote one delighted customer. "Amazing results within two days."
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