Boss is expanding its relationship with the National Football League and has launched its first Super Bowl capsule.
A year ago Boss and the sports league teamed on a lifestyle collection for men and women and there were two drops featuring 22 teams in each.
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The new Super Bowl capsule consists of seven gender-neutral styles in silver, white and black hues. It includes a softly padded piqué jacket finished with silver-tone hardware, elevated T-shirts in comfortable stretch jersey, and sweatshirts and hoodies in French terry. All pieces feature branded accents, including the official Super Bowl LVIII logo and a bold football-helmet motif.
For this new drop, Boss will open a dedicated retail space at Super Bowl Experience in Las Vegas from Feb. 7 to 10 offering fans the opportunity to shop the collection and check out installations. The game, between the Kansas City Chiefs and the San Francisco 49ers, will be played Feb. 11 at Allegiant Stadium in Las Vegas.
In addition to the pop-up, the limited-edition capsule will be available on the Boss website, the company’s stores in Las Vegas, as well as on the NFL’s e-commerce site, Dillard’s, Nordstrom and select Macy’s locations. Prices range from $98 for T-shirts and $198 for a hoodie to $598 for a bomber jacket.
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