Wildlife Warrior Bindi Irwin is an Aussie icon. The television personality and daughter of the late Steve Irwin, has been on our screens from the tender age of two, appearing with her dad in The Crocodile Hunter Diaries.
She has hosted her own TV shows since she was eight, including Bindi the Jungle Girl, Bindi's Bootcamp and Crikey! It's the Irwins with her brother Robert and mum Terri. She also starred in the 2002 film The Wiggles: Wiggly Safari and 2010's Free Willy: Escape from Pirate's Cove.
Just after her father died when Bindi was eight, Max Markson, a Sydney-based celebrity agent, estimated that her American TV deal was worth at least $1 million a year, according to The Bulletin. At the time, Max thought Bindi would have no trouble earning $50 million by the time she was 30, through international on-sales, reruns and "inevitable" commercial endorsements.
Meanwhile, mum Terri ensured she was sensible with her money, committing 10% of her wage to Wildlife Warriors, the charity founded by the family in 2002.
"She'll be starting a retirement account when she turns 18," Terri said at the time. "She's interested in saving up for a good vehicle; she's very aware of road safety so she doesn't want to get a Mini and hit the road."
In 2015, 17-year-old Bindi appeared on, and ultimately won, Dancing With The Stars in the US, reportedly earning US$360,000 for her participation. She told TMZ: "everything that I make goes back to wildlife conservation. It's who we are and what we do. We actually have a non-profit organisation called Wildlife Warriors, which was started back in 2002 by my mum and dad and we have conservation projects all over the world."
As an adult, Bindi continues operating Australia Zoo with Terri and Robert, and her husband Chandler but during the pandemic, they hit some tough times.
In 2020, Bindi admitted on social media that having to close the zoo during lockdown caused some financial problems for them as their outgoings were still high.
"For us, this year was filled with both tremendous joy and heartbreaking loss," Bindi wrote on Instagram in December that year. "Every moment of every day the question of when or if we would recover burned in the back of our minds. Our animal food bills alone are about $80,000 per week and we spent our days trying to keep our team and family of animals safe."
Terri has previously said on an episode of Crikey! It's the Irwins that the zoo also spends a massive $400,000 per week on wages. With tourists only just returning to Australia in any numbers, it may take a few years for them to recoup their losses.
Regardless, CelebrityNetWorth currently has Bindi's net worth at about $3 million. Time will tell if this will increase in the future, but one thing we've learned is not to underestimate the Irwins.
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