Yahoo Lifestyle Beyoncé Celebrates Cécred’s Ulta Launch in Satin Vivienne Westwood Corset Dress
On Wednesday, Beyoncé Knowles-Carter took to Instagram to announce that her hair care brand, Cécred, would be entering Ulta on April 6. In a short video set to her 2014 track “Feeling Myself” with Nicki Minaj, the singer gets touched up by her glam squad.
Knowles-Carter models a custom pearlescent satin gown by Vivienne Westwood. Her draped, off-the-shoulder dress featured the British label’s signature corsetry, as well as a sultry thigh-high slit. Earrings in the shape of safety pins — another signature Westwood motif — completed her look.
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The Grammy winner wore her long honey blond tresses in loose waves, while her makeup consisted of shimmery gold eye shadow and a nude lip.
Knowles-Carter is also celebrating Cécred’s first anniversary. Speaking to WWD exclusively on Thursday, the singer said her brand’s Ulta launch is part of her goal to make her products more accessible.
“My vision for Cécred has always been to be an inclusive force of excellence, investing in research, science and testing for all hair types. As a Black founder, there are misconceptions that we can only make products for hair like ours. Society has trained us to focus on our differences, and it’s kept us in boxes,” she said.
“But little do people know, your hair and my hair, whether it’s coily, kinky, wavy or straight, has a lot more in common than it does differences. Seeing our products perform across everyone is proof that when you put science in front of bias, the results speak for themselves,” the Cécred founder continued.
Knowles-Carter has been known to favor Westwood designs: she wore a sequined corseted unitard during her “On the Run” tour in 2018, as well as a patent leather bodysuit for her 2023 “Renaissance” tour.
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