The Best Beauty Launches of March 2025

You know what they say about March.

It comes in like a lion and out like a lamb. While we can't predict the weather, we can assure you the beauty launches we're welcoming now are making a strong case for a product overhaul.

Soap & Glory and Josie Maran's buzzy bodycare is getting new scents, while Function of Beauty has mastered yet another custom experience and the next product from Color Wow already has viral vibes.

Check out the hottest launches of the month, below.

Soap & Glory Cherry Wild Body Scrub

Soap & Glory is as beloved for its effective formulas as it is for its delicious scents. (Original Pink fans, you know what we're talking about.) The brand's third limited-edition aroma — following the hugely popular Peach Please and Fresh as Fig — is Cherry Wild. This fragrance was initially inspired by Pantone's 2023 color of the year, Viva Magenta, but its launch timing couldn't be more ripe (pun intended) as in 2024, cherry beauty products burst on the scene and Pinterest declared everything would be Cherry Coded in 2025. We're calling dibs on this yummy walnut shell and apricot seed exfoliating scrub, but the brand's collection also features a body wash, lotion and a luxurious-feeling butter.

Buy It! Soap & Glory Cherry Wild Body Scrub, $8; target.com

Nails.INC It's Topless

For 25 years, Nails.INC has influenced in the nail industry with products ranging from scented nail polish to mani markers, that have infused fun into DIY manicures. With gel-effect nail polishes (which are formulated to last longer than traditional lacquer) trending, its launched a version that's hands down ahead of the rest. Topless combines a treatment, base coat, color and top coat into one formula which, only 50 seconds after applying a second layer, is dry to the touch and not going to budge for eight days. Choose from 21 high-gloss shades.

Buy It! Nails.INC It's Topless, $9; nailsinc.com

Function of Beauty Custom Body Wash

When the world's first custom haircare brand, Function of Beauty, introduced customizable bodycare in 2020, they leveled up shower shelves with the personalized formulas. A few short months later, the brand debuted customizable haircare in Target — debunking the notion that products couldn't be personalized in-store with its creation of shampoo and conditioner bases plus booster shots you could pick and choose to meet your unique needs. Now, the brand is bringing its bodycare to Target stores, too, with the same methodology for skin from the neck down to boost hydration, overall smoothness and more.

Buy It! Function of Beauty Custom Body Wash, $13, Boosters, $3; target.com

Color Wow Texas Hold 'Em Big Hold Hairspray

As far as we're concerned, Color Wow's motto must be "go big or go home" because nearly every one of their product drops is a game-changer — most notably, Dream Coat, the anti-humidity treatment that's been used to keep countless red carpet looks pristine since its 2017 launch. For 2025, it's releasing a second hairspray, and this one promises next-level volume, even in extreme humidity. The strong-hold formula was created with stylists like its global creative director Chris Appleton in mind. The result: a "less wet", fast-drying mist that deposits half as much alcohol as similar sprays. Still need convincing? Watch the pro put it to the test.

Buy It! Color Wow Texas Hold 'Em Big Hold Hairspray, $30; colorwow.com

MAC Cosmetics Strobe Beam Liquid Blush

MAC Cosmetics has been breaking boundaries and setting trends for decades with its inclusive products and campaigns. But in 2000, its Strobe Cream launch (which was inspired by MAC artists cocktailing products during one NYFW) broke the mould — and the burgeoning Internet — as the first-of-its kind highlighter before the concept was en vogue. 24 years later, the iconic product welcomed Dewy Skin Tint, a sheer, illuminating tinted moisturizer, and now, its expanding again with this liquid blush which comes in 10 shades and delivers "multidimensional luminosity." Liquid blush might be having a moment, but this one was made to stay.

Buy It! MAC Cosmetics Strobe Beam Liquid Blush, $30; maccosmetics.com

Clarins Water Lip Stain

When Clarins launched lip stains in 2018, they became a handbag must-have, and it was hard to believe they could get any better. But they have. The 2.0 version is a 99% skincare formula that's infused with aloe vera, hyaluronic acid and organic raspberry water, which together makes lips close to two times more hydrated than before. And as if it wasn't enough that the transfer-proof stains leave lips unbelievably soft, they also contain the brand's anti-pollution complex to protect them from environmental damage. We're indulging in this new nude shade.

Buy It! Clarins Water Lip Stain, $32; sephora.com

Josie Maran Whipped Argan Oil Body Butter

In winter it's not unusual to see a body butter boom. When done right, the moisturizer sinks into weather-ravaged skin to nourish it for hours, sometimes days. Beauty guru Josie Maran's leads that pack with her best-selling tub (one sells every 14 seconds!) that's chockfull of whipped shea butter plus argan and avocado oils. When Maran reintroduced the 100% all-natural fan-favorite in sustainable packaging in 2024, it was available in an unscented version, Always Nude, plus Bohemian Fig, Topless Tangerine and Vanilla Vibezzz. Now, the Cali girl has a new scent, Golden Hour, which pays homage to her west coast roots with notes of amber, white musk and santal.

Buy It! Josie Maran Whipped Argan Oil Body Butter, $36; josiemaran.com

Clinique Moisture Surge Active Glow Serum

In 1988 we saw The Wonder Years premiere on TV and CDs outsell vinyl for the first time. For skincare enthusiasts, it marked the launch of Clinique's first Moisture Surge product. 37 years later the critically-acclaimed show (which ended in 1993) can only be streamed and CDs (along with the thousands of stores that told them) are ancient history, but Clinique's iconic product has prevailed, inspiring one dozen more Moisture Surge innovations for face and body that are so trusted, one sells every five seconds around the world. The latest, a lightweight, milky serum, pulls triple duty as its formulated with aloe vera water, hyaluronic acid, lactic acid and Vitamin C to exfoliate, brighten and hydrate skin.

Buy It! Clinique Moisture Surge Active Glow Serum, $49; clinique.com

Bvlgari Eau Parfumée Au Thé Vert

Before Bvlgari sold its debut fragrance Eau Parfumée Au Thé Vert, it was only a gift for its exclusive High Jewelry clients. When the green tea-spiked aroma hit shelves in the 1990s, the unique scent revolutionized the fragrance category and pioneered a coveted collection which would grow to include Eau Parfumée Au Thé Blanc in 2003, and many more. The all-gender scents were sold as eau de cologne, but now the first two have been reimagined as a more concentrated eau de toilette that are now comprised of 89% or more natural origin ingredients — including a natural green tea extract that was not available when the first scent was originally created. What this really means: fans old and new can steep themselves in the fresh scent.

Buy It! Bvlgari Eau Parfumée au Thé Vert, $164; nordstrom.com

Read the original article on People