Six popular beauty buys created by brilliant Aussie women

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best beauty products created by female-founded australian brands
Female-founded Aussie beauty products you really need to know about.

Today is International Women’s Day, and what better way to celebrate than by treating yourself to some luxurious products from kick-ass brands founded by Aussie women.

Here we take a look at five brands whose beauty buys you should definitely be adding to your routine, from a reusable makeup removing pad that cleans your face with just water, to UV protection that won’t cause breakouts, and clay masks to purify your skin and bring out a brilliant glow.

Lowanna Skincare

Indigenous owned Lowanna Skincare is made in Australia and celebrates native Australian ingredients like the Kakadu plum, quandong, green clay and lemon myrtle.

Founded by Adelaide-based Narungga woman Sinead Vandenbroek, the brand embodies the nature-based ideology of her heritage and uses natural, wild-harvested ingredients that have been used by Indigenous cultures for centuries.

a bowl of lowanna's clay mask powder
Lowanna Skincare celebrates native and wild-harvested Australian ingrendients that have been used by Indigenous people forever. Photo: Lowanna Skincare

Lowanna, which means both ‘girl’ and ‘exquisite beauty’, is also dedicated to being ethical, vegan and cruelty-free.

The range includes an Everyday Cleanser with ylang ylang and desert lime, and a Green Clay Exfoliating Mask that works to remove excess oil and detoxify skin.

Ultra Violette

One of the best things you can do to protect your skin from premature ageing is wear SPF, but lots of people don’t like adding it to their skincare routine because it can be greasy and cause breakouts.

Ultra Violette hopes to change that perspective with its range of sunscreens that have added skincare benefits.

the whole range of Ultra Violette SPF products against a pink background
Whatever your skin type, Ultra Violette has an SPF product to help you prevent premature skin ageing. Photo: Ultra Violette

Created by Aussie duo Ava Matthews and Bec Jefferd, the products are designed to feel and good and work seamlessly with your existing makeup routine.

There are options for all types of skin, whether you’re more oily and acne prone, or have drier skin that needs an extra injection of hydration. If you’re looking for an easy, all-round solution, the tinted Dream Screen offers buildable, sheet to medium coverage as well as SFP 50 protection in 11 different shades.


No nonsense skincare made with Australian botanicals is what Sand&Sky creators, Melbourne sisters Emily and Sarah Hamilton, are all about.

They wanted to go back to basics with their brand and have created a range that’s simple but effective, with their best-selling Australian Pink Clay mask becoming a global hit from the moment it was launched in 2017.

two tubs of Sand&Sky pink clay mask
Natural Australian ingredients are key to the sucess of simple skincare brand Sand&Sky that is committed to no nasties. Photo: Sand&Sky

It is the brand’s debut offering and is designed to pull impurities from your skin, stimulate collagen and brighten your complexion.

The range now also includes moisturisers, serums, cleansers and exfoliators for your face and body, as well as a few other masks like the Australian Emu Apple Super Bounce mask that leaves your skin plump, firm and glowing.

Face Halo

Since its launch in 2017, Face Halo has become a cult beauty buy loved by the likes of Kourtney Kardashian and Miranda Kerr, but it all started as a clever idea from Perth mum-of-three Lizzy Pike.

The reusable makeup removing pads were created as an easy and cost-effective way to clean your face, that was also non-toxic and environmentally friendly.

a three pack of face halo makeup removal pads
These non-toxic and enviornmentally friendly microfibre pads need only water to remove all the makeup from your face. Photo: Face Halo

The secret is in the ultra fine fibre strands that work with just water to remove makeup from your skin and trap it within the pad.

To clean your Face Halo, you simply chuck it in the washing machine with like colours and it’s ready for another round of makeup removal. The brand estimates its product, which can be washed 200 times, has saved over a billion single use wipes from ending up in landfill.


Maaemo, which means ‘the mother earth’ in Finnish, is an organic skincare brand that’s loved by people with acne and eczema.

Created by Mornington Peninsula herbalist and naturopath Hillary Wilcox in 2017, it aims to take a more holistic approach to beauty and uses natural, science-backed ingredients to help support and nourish skin.

a photo of Maaemo's clay mask on a black towel
Maaemo's products are designed by its naturopath and herbalist founder who has worked closely with lots of people with acne prone skin and eczema. Photo: Maaemo

You won’t find any parabens, petrolatums, phthalates, silicones, sulfates, fragrances or other nasties in the range, and the brand is just as committed to sustainability in its packaging and processes as it is with its ingredients.

All of its products have an average customer review rating of between four and half and five stars on Adore Beauty - another female-founded Australian brand - with one of the most popular being the Elimination Mask, which uses raw clay to reduce skin congestion and increase radiance.

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