Model sues Estee Lauder for $2 million

June 3, 2011, 12:48 pm Annabelle Sheldon Yahoo!7 Lifestyle

A top model is suing cosmetic giant Estée Lauder claiming they branded her 'old' and unknowingly used a photo of her in an anti-aging ad campaign.



Caroline Louise Forsling, a former Sports Illustrated model has slapped Estée Lauder with a $2 million law suit over photos of her she claims have been ‘manipulated’ for an anti-aging ad campaign.

The Swedish model, who is believed to be 35, has alleged that the ad for Plantscription serum by Origins, which is owned by cosmetic giant Estée Lauder, used a photo of her without her knowledge.

Forsling claims that her career has been 'irreparably' damaged by the poster, because the product was tested on women aged 45-60.

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The photo in questions was taken of Forsling in July last years as a test shot before a shoot for another Estée Lauder product. It shows her make-up free and with her hair pulled back from her face.

The Plantation ad was split into two, with the left side labelled ‘before’, where you can see small wrinkles and pigmentation, and the right side labelled ‘after’ showing skin that is smoother, a supposed ‘dramatization’ of the effects of the cream.

The suit reads: 'Defendants did not disclose in the Plantscription ad... that Forsling never used Plantscription, that Forsling is not aged 45-60 or that the so-called "dramatization" of the product did not result from the use of the product by Forsling, but rather reflected [their] manipulation of a photograph.'

Her lawyers are demanding damages for Estée Lauder ’s ‘false advertising and deceptive acts’, as well as a court order ‘barring defendants from any unauthorized use of Forsling’s image or likeness.’

Related links:
Celebs who make themselves 'ugly'
Age defying celebs

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  1. Doug08:01am Saturday 04th June 2011 ESTReport Abuse

    It's good that she has made an issue over the deceptions surrounding her photo and the product which is claiming to create younger (looking) skin. She does have a good reason to sue. Two million seems pretty greedy though. Then again, to the big beauty company, it's only a drop in the bucket.

  2. Lone Man on a Hill08:56pm Friday 03rd June 2011 ESTReport Abuse

    Good on her for sticking to the lying BA$TA%Ds. I would have asked for much more. At least enough to get them to talk about settling rather than the case be proved and they be slapped with and even bigger settlement. 2 Mill Ok better than a poke in the IF she wins. Either way good bye modeling career.

  3. Larry07:26pm Friday 03rd June 2011 ESTReport Abuse

    And why does Yahoo News/7 News really think we give a sh..?

  4. Kris07:13pm Friday 03rd June 2011 ESTReport Abuse

    I'd sue the company too. The poor girl looks awful! I'm sure she's really very beautiful but they made her look revolting!

  5. rosyrock06:59pm Friday 03rd June 2011 ESTReport Abuse

    If they've falsely advertised the "results" of using their product, then I think Estee Lauder needs to compensate all the women they've sold it to. As for the mean comments, well haters gonna hate.

  6. Emma06:55pm Friday 03rd June 2011 ESTReport Abuse

    I actually agree with this one. I'd sue to.

  7. wanderer06:50pm Friday 03rd June 2011 ESTReport Abuse

    some cases, you just want a death penalty by stoning .... re Dugald kidnap case

  8. Tony06:42pm Friday 03rd June 2011 ESTReport Abuse

    who cares, really

  9. フランク06:19pm Friday 03rd June 2011 ESTReport Abuse

    Isn't the world a funny place? She's in the business of image making.....and that's a BS business at best. What a hypocrite....but if they did it without her permission, that's another thing.

  10. Paddy06:17pm Friday 03rd June 2011 ESTReport Abuse

    A model's face is her tool of trade - just as a tradesperson would not lend their tools, a model does not want to be misrepresented. This model's image is her passport to more work and income. For the record, I am a female in her mid-fifties ....... I realise that my comments could be considered as "over-the-hill" by some of the people who are posting messages on this site but I would like to say that I am pefectly content with my age - especially considering the foolishness of some of the immature comments I read here. Have a great evening!


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