Controversial lingerie line for kids "totally inappropriate"

August 17, 2011, 12:41 pm Annabelle Sheldon Yahoo!7 Lifestyle

The fashion world is in disgrace after a French company bring out kids lingerie line.

Controversial lingerie line for kids totally inappropriate

A French kids clothing line has totally crossed the line with a disturbing and inappropriate lingerie label for girls.

Jours Apres Lune, a French lingerie label for tiny tots to teens has caused controversy worldwide over its depictions of little girls wearing bras and underwear.

The collection which is aimed at 4-to-12-year-olds, shows dolled up young girls wearing visible makeup and over the top up-dos, while playing with teddy bears and pearls.

GALLERY: Inappropriate kids lingerie line
PICS: 10 hairstyles men love on women

PICS: Celebs bare all

While some photos from the line are innocent enough, the majority of images show young girls styled only in underwear and pearls, smiling seductively at the camera.

These girls have no actual need to wear a bra and the toddlers should still be in nappies not underwear.

The story which was broken by Fashionista wrote, “What’s disturbing about Jours Après Lunes is... that it’s lingerie for people who probably shouldn’t be old enough to even know what lingerie is.”

The label which translates into "Days after Moons" was founded by Sophie Morrin, a long term lingerie designer who took inspiration from adults looks to create the inappropriate underwear for kids.

The author of Le Snob Lingeries, Marilisa Racco, told NY Daily News, “It's cute when a little girl dresses up in her mom's clothing and jewelry and high heels…These pictures are not cute. It's entirely inappropriate to put a 4-year-old in a bouffant like she's Brigitte Bardot in And God Created Woman.”

What type of message will this send to young girls? Has the fashion world finally gone too far?

Related links:
Celebs who make themselves 'ugly'
Age defying celebs

VIDEO: How to Beauty tips

Newest First
Oldest First
Top Rated
Most Replies


  1. Dammaris Partida08:30am Saturday 20th August 2011 ESTReport Abuse

    Some of their clothes isnt too bad... some i would never want my little girl to wear but at the beach i always see moms taking their toddlers or tweens to the beach or pool with worse stuff than this... i think if its kept in the privacy of your own home is not too bad..

  2. rick07:18pm Wednesday 17th August 2011 ESTReport Abuse

    console or condem those that manufacture that ranged , as it is for children at the end of the day it is the parents that either choose or not choose to purchase the garments ,the only thing the manufacturer did immorrally was the way tey advertised the range , p.s for those that dont know all underwear is catorise under the lingerie range ,

  3. Debbie06:46pm Wednesday 17th August 2011 ESTReport Abuse

    To me it's like a kiddies soft porno. These companies that promote this stuff should be banned. But i bet that those mum's who enter their kids into beauty pageants would find this very appealing. All you people who support this type of clothing are sick in the head!

  4. Andrew Andrew06:44pm Wednesday 17th August 2011 ESTReport Abuse

    I think in these cases the parents should be charged with child pornography no excuses or exceptions.

  5. Vicki06:43pm Wednesday 17th August 2011 ESTReport Abuse

    Xmas or a lolly shop for paedophiles! This is a new low!!!! It's bad enough we have "designer labels" making women feel worse & worse about themselves - now they are targeting our children!!! This kind of "advertising" may very well lead to children being molested - what are these labels thinking.....?

  6. Lil'Red Devil06:40pm Wednesday 17th August 2011 ESTReport Abuse

    Corporations starting the women's shopping spree off early! the corporation just loves women and their eventual inferiority complexes that drive them to spend up big..... women are seen as cash cows.

  7. Stevey06:38pm Wednesday 17th August 2011 ESTReport Abuse

    I dont see anything wrong with the photo ...My girls wore similar stuff when they were little , I would not call that " Lingerie " ..... No big deal , just a free advert . And if people are not " Buying " ..there would not be a product . What this kid is wearing is fine .....BIG DEAL !

    1 Reply
  8. Muddy06:04pm Wednesday 17th August 2011 ESTReport Abuse


  9. Blewvane05:56pm Wednesday 17th August 2011 ESTReport Abuse

    F@#$%ng creepers should be shot on sight.

  10. MaliceInWonderland610105:52pm Wednesday 17th August 2011 ESTReport Abuse

    The designer may be misguided but she wouldn't have a business if mothers weren't buying these items for their daughters. After all, no 4 year goes shopping for herself! Let's put the blame where it belongs: cretinous parents!!