Allen Media Group Plans April 24 Upfront in New York

Allen Media Group plans to hold an upfront presentation for advertisers on Wednesday, April 24, in New York City.

The company plans to tout its portfolio of media brands, which include The Weather Channel, Local Now, Pattrn, The Weather Channel en Espanol, TheGrio and HBCUGo. AMG produces, distributes, and sells advertising as one of the largest independent producers/distributors of first-run syndicated television programming for broadcast television stations. The company will also tout the fact that its holdings encompass a library of thousands of hours of owned content across multiple genres, cable television networks, streaming platforms, movie distribution companies, and 28 broadcast television stations.

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“The continued steady growth and expansion of Allen Media Group is phenomenal,” said Byron Allen, founder and CEO of the company, in a prepared statement. “Our strong portfolio and innovative advertising solutions deliver immense value to our clients, and we are incredibly excited to showcase our unparalleled programming, events and technology to advertisers during this year’s Upfront on April 24th.”

In June, Allen Media Group unveiled a 10-year deal with VideoAmp, one of a handful of new vendors striving to replace Nielsen as the entertainment sector’s go-to choice for audience measurement, as the backer of the audience data it would use to strike deals with advertisers.  The Nielsen rival uses digital technology and consumer data to measure video audiences. Allen Media still uses Nielsen to guide deals for its syndicated and local programming.

Other media companies are also striking measurement deals with VideoAmp, as well as others including iSpot and ComScore. Dentsu Intl. said in October, for example, that it plans to utilize technology from VideoAmp to guarantee audience buys across the media portfolios of seven different media companies, including Paramount Global, Fox Corp., Warner Bros. Discovery, A+E Networks, Hallmark Media and NBCUniversal. Paramount, Warner and Hallmark are among the companies using VideoAmp to provide a sort of alternative measurement system to back actual transactions with advertisers.

None of them, however, have jettisoned Nielsen to the extent Allen Media Group has.

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