Aldi's latest toy sets reflect the very modern ambitions of children today. Kids are less likely to take on the role of shopkeeper or police officer in their role-play, now it's more likely to be a gamer, DJ or vlogger.
In response to the changing interests of young ones, Aldi's new Playtime Classics range encapsulates the classic quality feel of wooden toys with some thoroughly modern themes.
Highlights of the range include the modern Role Play Sets ($14.99), which come in a range of styles including DJ turntables, vlogger kit and laptop set-up, so kids can be just like their tech-savvy mums and dads.
Aldi is sure to divide opinion with its new toys, just as Kmart did when it released social media inspired role-play sets.
Former House Rules contestants Lisa and Andy Carmen said: "That vlogger thing is just so sad".
"WTF is the world coming to," another person wrote, while a third called it "incredibly disturbing".
Fortunately for parents who aren't ready to see their children honing their influencer skills just yet, Aldi also has more traditional toys on offer.
The Wooden Play Food Sets ($12.99) are perfect for kids who love being in the kitchen. They're available in a pasta set and cookie set, so if your kid is obsessed with either cooking or baking you're covered.
If you have a young environmentalist on your hands, the Wooden Recycling Centre ($29.99) allows little ones to learn all about reusing waste and reducing landfill.
To help your young ones work on their life skills, the Wooden Skill Building Sets ($7.99) are perfect – from a wooden shoe to practice tying laces to a tree where they can work on motor skills by balancing the creatures on the branches.
Help them remember a trip they took – to Sydney, Melbourne or London – with an iconic wood Ferry, Bus or Tram ($29.99), or spark their interest in places afar.
The full Aldi Special Buys toys range includes:
Wooden Skill Building Sets, $7.99ea
Licensed Wood Puzzles 5pk, $8.99ea
Wooden Stamp Craft, $9.99
Die Cast Trailer Set, $9.99
Impossible Puzzles, $9.99ea
Wooden Play Food Sets, $12.99ea
Dough Sets, $12.99
Wooden Role Play Sets, $14.99
Shape Sorting Vehicles, $14.99ea
Playgo Petcare Sets, $14.99ea
Sylvanian Families Nursery, $16.99
Assorted Board Games, $19.99ea
Monopoly Sore Losers Edition, $19.99
Lego City Assorted Playsets, $24.99ea
Lego Storage Head, $24.99
Fisher-Price Playsets, $24.99ea
FurReal Peealots, $24.99ea
Pound Puppies, $29.99ea
Wooden Recycling Centre, $29.99
Wooden Iconic Ferry, Bus or Tram, $29.99ea
Minecraft Zombie Book Set, $56.99
The new toy range is available in Aldi stores from Wednesday 1 June.
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