3Point0 Labs Signs Emil Pinnock & Production Banner Unleashing Giants

Jesse Whittock

9 September 2024 at 11:00 am·2-min read

EXCLUSIVE: 3Point0 Labs has signed Harlem-based actor, director and producer Emil Pinnock and his Unleashing Giants production banner.

The agreement includes Marquel Martin’s LA management firm advising Unleashing Giants on its work to help children at underserved schools with hands-on film production and festival programs. Unleashing Giants’ nonprofit arm, Genius In The Hood, has just secured a round of funding and will officially launch the first quarter of 2025.

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Pinnock has worked in the film industry for two decades, acting in productions such as Reading Rainbow, Sixth Man, Beloved, Gridiron Gang starring Dwayne Johnson and NBC’s E-Ring. His original series Up North was acquired by Byron Allen’s Entertainment Studios after debuting at SeriesFest and winning best actor, director, drama and audience awards. He’s currently working on projects for Tradition Pictures with Kenan Thompson and is working up an original story for FUBU founder and Shark Tank investor Daymond John.

3Point0 Labs will help Pinnock build a slate of TV shows and films alongside his longtime creative partner, Ian Robertson, who co-wrote Up North. The pair has had production deals at Freestyle Releasing, Atmosphere Entertainment, Warner Bros., Above The Clouds and Abigail Disney’s Level Forward, and worked on projects from Blumhouse Television. Robertson is currently writing an untitled music feature with Ian Duff (Judas and the Black Messiah) attached to star.

“Emil has shown an incredible commitment to his work and creative community over his career and we’re excited to help uplift the diverse set of stories that he wants to share with the world,” said Andrew Cutrow, Chief Business Officer and Head of Entertainment at 3Point0 Labs. Added Martin: “At the end of the day, Emil and Unleashing Giants represent the type of ongoing commitment to community that 3Point0 was created to support. Aside from being a longtime friend, he is a leader that exemplifies both personal and collective excellence.”

“This is a pivotal time for me and the entire Unleashing Giants organization as we continue growing our brand globally,” said Pinnock. “I’ve had the pleasure of knowing Marquel since the start of my career and I have always valued his honesty, taste, and unique ability to cast long term vision. I couldn’t be happier to work closely with him, Andrew and the 3Point0 Labs Team.”

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