The 2024 Wedding Color of The Year Is Here!

The color – Marseille Bleu – is named after the French coastal city of Marseille

Look no further – the wedding color of 2024 is here!

On Thursday, Brides and Minted Weddings, the premium design marketplace of wedding goods for design-centric couples, announced that they've teamed up for the first time to select Marseille Bleu for the wedding color of the year.

According to a press release the color is named after the French coastal city of Marseille, where artist Yves Klein created his eponymous color, IKB, based on the beautiful shade of the city's sky.

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"Marseille Bleu is a dynamic, lively shade that works just as well for a formal, black-tie wedding in a major city as it does at a barefoot celebration on the beach," Gabriella Rello Duffy, Editorial Director of Brides said in the press release.

"Depending on its application, it can read classic or modern, feminine or masculine, wintry or summery. It's this versatility that we all loved most about the color. Couples planning any style of celebration can bring Marseille Bleu into their big days," she added.

As part of the collaboration, Brides created a series of actionable articles for anyone planning a wedding celebration to help them get to know Marseille Bleu a little better.

Couples can read about how the color was chosen, find inspiration for how to use it, get insight from leading wedding planners about the color, learn how to incorporate the classic shade into your wedding fashion and even explore honeymoon inspiration from the beautiful city of Marseille.

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"We're honored to partner with our wedding expert friends at Brides," Melissa Kim, Co-Founder and CEO of Minted said in the announcement. "Today marks the first time that two of the most trusted wedding resources are joining forces to announce the Minted Weddings + BRIDES inaugural Color of the Year—a hue that can come to life in all types of celebrations, and live on through photos and memories for decades to come."

She added: "Minted's data-driven design competition and voting process uniquely qualifies us to forecast trends. As we head into peak engagement season, we predict Marseille Bleu is the vibrant color that couples will gravitate to in 2024 and beyond."

The Minted + Brides 2024 Wedding Color of the Year collection is available on Minted.com

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