The 11 worst Super Bowl commercials of all time, according to Ad Meter voters

Charles Curtis

4 February 2025 at 7:30 am·1-min read

We've given you the best Super Bowl ads of all time thanks to the voters at USA TODAY's Ad Meter, the annual event that rates the best commercials we see during the big game.

But ... what are the worst?

AD METER 2025: Sign up to rate all the commercials from the big game!

We actually have an answer for that! Thanks to Ad Meter data, there are a bunch of commercials that have gotten some awful grades. Worth noting: with Ad Meter moving to a 1-to-5 rating system in 2025, these are from the 1-to-10 scale.

Here are those ads in date order:

1. 1993: Subaru Impreza

2. 2001: Blockbuster DirecTV

3. 2013: GoDaddy.com Bar Refaeli

4. 2015: uCool: Heroes Charge

5. 2015: Jublia "Tackle It"

6. 2015: TMobile "Save the Data"

7. 2016: Xifaxan

8. 2016: Persil ProClean

9. 2016: OICisDiffrent "Envy"

10. 2020: Donald Trump criminal justice reform

11. 2024: Robert F. Kennedy Jr. from American Values

This article originally appeared on For The Win: The 11 worst Super Bowl commercials of all time, according to Ad Meter voters

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