Donatella Versace Under Fire For Refusing To Use 'Real' Women As Models

November 16, 2011, 10:34 ammarieclaire

Donatella Versace has attracted criticism for refusing to use real women in a Versace for H&M photoshoot.

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With just days to go until the official Versace for H&M unveiling, designer Donatella Versace has attracted criticism for refusing to use 'real women' in a branded photoshoot.

The designer, who appeared at a press conference recently saying she wanted to attract a much more diverse customer than usual with the cheaper line, reportedly refused to let the New York Daily News use a particular model in their 'real women in Versace for H&M shoot' – saying she did not fit the Versace brand.

View images from the Versace for H&M Launch

The comment has outraged certain industry insiders who say Versace is missing the point of collaborating with a chainstore.

"This is so typical of 99.9 per cent of designers: they only want their clothes worn by the very young and the very thin," Liz Jones from the Daily Mail sniped.

Fashionista.com added that the point of H&M is that it's supposed to be accessible in a way that designer brands like Versace are not.

A model hits the runway in a dress from the Versace for H&M collection.

"That's why H&M collaborates with designers–to give 'real girls' the chance to wear Versace and Lanvin," commented the site, which also said that on the flipside, "getting approval from a brand for a shoot is pretty standard - brands need to control their image."

Although Versace is yet to comment on the whole debacle, she said recently, "When I'm going to see young people in the street wearing these iconic (Versace for H&M) pieces it’s going to be fun."

What are your thoughts? Is Versace discriminating against real women or is she simply staying true to her brand?
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41 Comments

  1. U cant handle the truth09:51am Thursday 17th November 2011 ESTReport Abuse

    Real girls don't cut it - next baby

    Reply
  2. Abr00106:58pm Wednesday 16th November 2011 ESTReport Abuse

    She is a disgrace to Gianni's name, what was formally known as legendary, unique and displayed excellence in artistry now has become common but very average clothing line. Its a shame that these trust fund spoilt rich girls dont have any idea about business. This is like painting over picasso's masterpieces with an air brush

    Reply
  3. wendy06:49pm Wednesday 16th November 2011 ESTReport Abuse

    She doesn't fit the image. she looks like a man in drag

    Reply
  4. Terry06:47pm Wednesday 16th November 2011 ESTReport Abuse

    Her fashions -like many other 'designers'- are overrated , overpriced , overrated , overpriced , overrated , overrated ............AND who wears them !!! -obviously a lot of overcashed DIVAS . why dosent she get standard size REAL models --instead of anorexic 16 year olds --disgusting !

    Reply
  5. pete06:42pm Wednesday 16th November 2011 ESTReport Abuse

    good looking models, women who sacrifice their diet and exercise regularly are being discriminated against and being snubbed from jobs by lazy women who don't exercise and are frivolous with their diet because they are not 'real women' sheesh. This is rediculous. designers can decide who they want to wear THEIR clothes, and if they want the better women so be it, lesser women quit complaining and hit the treadmill not the cheeseburger!

    Reply

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