Zara has left the Internet baffled after a Twitter user shared a particularly strange product shot for one of their camisoles.
The photo shows the model wearing a dark grey blazer over the cami, but she's not wearing it the way you might expect, instead she's chosen to wear the jacket on top of her head.
Twitter user @_emilygoldie shared the strange photo, which she'd screenshot from their website and wrote, "Zara gets better every time."
The photo quickly went viral, with Twitter users finding the odd photo incredibly entertaining.
One user tweeted, "Are they just taking the piss now for bants?"
Another added, "I saw one yesterday of a model holding a chicken and then a duck."
"The fact that they’re not even advertising the suit jacket kills me. You can barely see the top underneath," someone else pointed out.
"Zara has the weirdest photoshoots. The models look possessed, almost like a comedic horror movie," another user joked.
One user questioned, "Honestly who are they employing to direct [their] photoshoots."
It seems it's not the only strange photo on the Zara website with someone sharing a snap of a woman far in the distance behind a set of stairs, the blouse she's wearing is barely visible.
Someone else wrote, "I still wanna talk about this one," and shared a photo of pants that appeared to be standing up on their own.
Another photo shows a woman modelling a coat backwards, which one Twitter user said was one of her "personal faves".
However, some believed Zara was getting the exact response they had hoped for, "This is exactly what they wanted; you’re giving them free PR... kudos to Zara for that, not so much for destroying the planet," one user wrote.