YouTuber Alfie Deyes has apologised after copping some serious heat for his patronising food poverty challenge.
While the idea was to challenge himself to live off just £1 ($2) per day, things took a turn for the worst when uber-rich Alfie was rather insensitive to those who actually endure food poverty.
During the video – which has since been deleted – Alfie complained how difficult it is to maintain a healthy diet on a minuscule budget while still enjoying the luxuries of personal training sessions, driving a fancy car and not restricting his spending in any other area of his life.
Naturally, social media was not having a bar of it and called out Alfie, who earns around a million pounds a year through YouTube, for “making poverty entertainment”.
I see @PointlessBlog tried to feed himself for a pound for a day to see what it was like.
I am so so so so very tired of rich people playing 'poor house' for publicity. Anyone can do it for a day. Try years. No fridge. No lights. No heating. And a kid to feed. It is not a game.
— Dr Jack Monroe (@BootstrapCook) June 18, 2018
did I actually just watch Alfie Deyes complain that he had to drink tap water instead of bottled water with ice
— hannah (@hxnnahjohnston) June 14, 2018
Alfie Deyes: living off £1 for the day
Alfie Deyes: pops into his spare house in the garden, drives his Range Rover to town to get a free doughnut but gets 14, has a shopping spree but it doesn’t count.
Honestly what were you trying to gain/learn?
— Neneh (@NenehTrainer) June 14, 2018
Alfie has since responded by releasing an apology video admitting, “I messed up really bad… This is a very big deal and I’ve made a massive mistake here.”
“When I made the video, as you can see from watching it, I didn’t think about charity. I don’t know how, looking back on it I have no idea how I didn’t think about it. People have been calling me ignorant and I get that,” he says.
In the original clip, Alfie goes for a trip to Waitrose to simulate a food poverty shop, musing that he “Can’t be healthy when living on a pound”.
He also claims free doughnuts from Krispy Kreme, before buying a T-shirt, some jewellery and a comb designed to detangle beards – naturally, not from his £1 budget.
“I’m not excusing anything, I’m taking the full hit, my fault, incredibly stupid, just didn’t think about it, which is such a shame,” he apologised.
Alfie also acknowledged he doesn’t want to make any profit from this video and instead said all revenue will be donated to charity.