Woolworths upgrades popular range months after $20 Aldi item sells out: 'Cutest little things'
The supermarket giant has rolled out a couple of new items for one of its much-loved ranges.
Woolworths has upgraded a fan-favourite offering months after a near-identical product from supermarket rival Aldi had parents in a frenzy.
Aldi's $20 kids trolley was a huge hit amongst shoppers back in April, with parents flocking to the middle aisle to get their hands on one as they quickly sold out across a host of stores. One Sydney mum told Yahoo Lifestyle at the time the trolley was a "child's dream", saying the attention to detail made it stand out from similar products on the market.
And now Woolworths is continuing to capitalise on the popularity of branded supermarket-inspired toys with its own upgraded trolley, priced at $40, as well as another new product – the Woolworths Light and Sound truck.
Woolworths on Monday confirmed to Yahoo Lifestyle the expansion of its mini Woolworths Supermarket range for 2025, which starts at $10.
The range will be available across the country in roughly 1,000 stores and also includes reusable shopping bags, supermarket baskets with accessories, supermarket dress-up sets and supermarket conveyer belts and registers.
The trolley appears to be the exact same frame as the Aldi one and as the one sold by Woolworths in previous years with a few new features, including a replica touch screen, mimicking the smart trolleys Woolworths rolled out in select stores earlier this year.
Woolworths shoppers share excitement for revamped range
Images of the range have appeared online in recent days, sparking excitement among shoppers with many saying their kids would love the products.
Mum and food blogger Renita Henry-May, who shared images of the range to her followers, told Yahoo Lifestyle she was impressed by the supermarket adding "awesome" new items every year.
"I've purchased several over the years for my own children and now they're older, I usually buy them for gifts for friends and family," she said, adding her followers eagerly-await the range's release every year.
Content creator Cheree Lawrence, who runs the Oh So Busy Mum page, called the range the "cutest little things ever".
Supermarkets have harnessed the spending power of parents in recent years, with Coles and Woolworths both using children's collectables since 2018 to drive shoppers through the doors.
Woolworths will be hoping its latest kids offering will be more successful than its last Disney collectables campaign, which Woolworths CEO Amanda Bardwell didn't "perform at the levels that we would have expected".
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