The world's most famous soda company joins fight against obesity
From the Journal of Irony comes TIME's report that Coca-Cola is 'joining the conversation' about obesity in America with a series of advertisements due to air in the States next week.
Long blamed for their products contributing to this very epidemic, Coca-Cola will kick off an advertising campaign in the States on Monday during the highest-rated shows on television to lend their voice to the debate over the impact of sodas on public health.
During next week's broadcasts of American Idol and the Superbowl, Coca-Cola will run an advertisement that promotes a healthy lifestyle and 'fun ways' to burn off “140 happy calories” - the amount in one can of its cola.But Stuart Kronauge, general manager of sparkling beverages for the company, insists these advertisements aren't a response to negative public opinion but are instead to advise their customer base of the work Coca-Cola has done (for example, posting kilojoule information on its vending machines) and what they plan to do (providing more diet options
at soda vending machines).
The advertisements will promote the company's corporate responsibility and their history providing its customers with with low-calorie options over the years.
In line with a report from industry tracker Beverage Digest which states overall soda consumption has declined since 1998, the only growth for Coca-Cola in the last fifteen years has been from low or zero-calorie sodas, like Coke Zero.
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