Coca-Cola fights obesity

January 15, 2013, 10:55 amYahoo!7

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The world's most famous soda company joins fight against obesity

From the Journal of Irony comes TIME's report that Coca-Cola is 'joining the conversation' about obesity in America with a series of advertisements due to air in the States next week.

Long blamed for their products contributing to this very epidemic, Coca-Cola will kick off an advertising campaign in the States on Monday during the highest-rated shows on television to lend their voice to the debate over the impact of sodas on public health.

During next week's broadcasts of American Idol and the Superbowl, Coca-Cola will run an advertisement that promotes a healthy lifestyle and 'fun ways' to burn off “140 happy calories” - the amount in one can of its cola.

But Stuart Kronauge, general manager of sparkling beverages for the company, insists these advertisements aren't a response to negative public opinion but are instead to advise their customer base of the work Coca-Cola has done (for example, posting kilojoule information on its vending machines) and what they plan to do (providing more diet options

at soda vending machines).

The advertisements will promote the company's corporate responsibility and their history providing its customers with with low-calorie options over the years.

In line with a report from industry tracker Beverage Digest which states overall soda consumption has declined since 1998, the only growth for Coca-Cola in the last fifteen years has been from low or zero-calorie sodas, like Coke Zero.

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12 Comments

  1. Charmaine10:46am Wednesday 16th January 2013 ESTReport Abuse

    This is a joke, right?

    Reply
  2. meng04:10pm Tuesday 15th January 2013 ESTReport Abuse

    It's nothing more than a publicity scam, again the big corp gets the chance to make a fool of people. Sadly, many will fall for it, will actually believe as long as you do some exercise to burn off a few calories, and everything will be fine... If you treat your body like a toilet, and pour down #$%$ food and drink, then you will get your wish one day. There is no miracles apart from taking responsibility for your own health, make the right choices, AND actually ACT on them! Actually we all already known the answer to achieve the best health we can: Just eat "Plant Based (Vegan) Whole Foods", simply like that!

    Reply
  3. meng04:08pm Tuesday 15th January 2013 ESTReport Abuse

    It's nothing more than a publicity scam, again the big corp gets the chance to make a fool of people. Sadly, many will fall for it, will actually believe as long as you do some exercise to burn off a few calories, and everything will be fine... If you treat your body like a toilet, and pour down #$%$ food and drink, then you will get your wish one day. There is no miracles apart from taking responsibility for your own health, make the right choices, AND actually ACT on them! Actually we all already known the answer to achieve the best health we can: Just eat "Plant Based (Vegan) Whole Foods", simply like that!

    Reply
  4. The Observer03:25pm Tuesday 15th January 2013 ESTReport Abuse

    Soda's, but in particular, "Coca Cola", are one of the worst things you can drink. But it is a great drain cleaner, all those stubborn brown stains in your toilet bowl, that Domestos just can't shift, pour some "Coca Cola" on, and it's gone in a few minutes. "Coca Cola" should be marked, "For External Use Only", some people drink gallons of it, and even worse, irresponsible parents, actually give this #$%$ to their kids!!!! Don't people love their kids anymore.???

    1 Reply
  5. sir jackal03:13pm Tuesday 15th January 2013 ESTReport Abuse

    the number one responsible diabetes, stomach ulcers,bones,muscles,and even brain damages ,all from these what they call soft drink ,it should be marked as poison and hazardous products, and be banned if possible too,our government is responsible for allowing cola to be sold as main drinks in fast food outlets...

    Reply
  6. SM03:10pm Tuesday 15th January 2013 ESTReport Abuse

    Amatil is just keeping one of its major products on the front page,"any publicity is good publicity"!

    Reply
  7. Benny02:59pm Tuesday 15th January 2013 ESTReport Abuse

    Coca Cola is it !

    Reply
  8. Malka02:11pm Tuesday 15th January 2013 ESTReport Abuse

    hypocrites.

    Reply
  9. Hope01:30pm Tuesday 15th January 2013 ESTReport Abuse

    coca cola = poison

    Reply
  10. Glib01:10pm Tuesday 15th January 2013 ESTReport Abuse

    Oh yeah, right. The biggest user of sugar in the world. What a joke.

    2 Replies

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