Female body hair is often regarded as a taboo, but women around the UK are signing up to the Januhairy campaign in order to tackle this.
Laura Jackson, 21, a drama student from Exeter University, has launched the month-long campaign to encourage women to grow out their natural body hair in order to raise money for charity.
The money will go to arts and education charity, Body Gossip, which aims to promote body positivity.
Jackson, who first grew out her body hair for a performance, told the BBC: “I realised that there is still so much more for us to do to be able to accept one another fully and truly.”
“I just want women to feel more comfortable in their own beautifully unique bodies.
JANUHAIRY is an experiment for women to grow out their body hair during January to raise money for the charity Body Gossip!
If you want to support Januhairy then retweet this to get as many people as possible involved in the Januhairy project!
— Januhairy (@janu_hairy) December 29, 2018
“This isn’t an angry campaign for people who don’t see how normal body hair is. It is an empowering project for everyone to understand more about their views on themselves and others.”
Laura has already gained support on Twitter for the #januhairy movement.
I enjoyed no shave November so much I think I’m going to have to participate in Januhairy
— Grace Trautman (@gracetman) January 3, 2019
— Januhairy (@janu_hairy) January 2, 2019
— tab 🏳️🌈 (@femmetab) January 1, 2019
So I posted on insta about how I’m doing Januhairy (its like movember but for gals) and ironically the first to view it was a dude who mocked and shamed me for having body hair in year 9 asking if I was taking part movember. How about that
— Sonia (@reallynotsonia) December 31, 2018
However, others are not so keen on the idea, with some suggesting it is unattractive or not hygienic.
Yeah so Januhairy sounds terrible. I get the “love and accept” message, but…others can do that while I continue to hate my body hair.
— Kira Mikayla 😉💕 (@KiraDreamchaser) January 4, 2019
If I was struggling to do a Dry January and my wife told me she was doing Januhairy, I’d be down the pub within the hour
— AdvanceParlance (@AdvanceParlance) January 4, 2019
Not sure that we need the BBC to tell women that they have a choice whether to have hairy armpits or not. I think they know that already. Not for me, personally, but each to their own. I like my armpits fresh and hygienic.
— Kinky Stunt (@NFFC_Stig) January 4, 2019
People sweat, even in winter, it’s a natural occurrence. So, sweat collects in the hair under arm.. And if it’s not washed during the day it stinks. Sure (no pun intended) use a deodorant but it then becomes a matted mess.There, that’s helped you suggest your brekkie. Disgusting
— stuart bolden (@stu1smartcookie) January 4, 2019
If you are keen to follow suit and grow out your armpit, leg, or any other body hair, you are in good company.
Celebrities including Bella Thorne and Gigi Hadid have proudly showed off their armpit fluff in the past.
While the likes of Jennifer Lopez and Emma Watson have also spoken candidly about their public hair preferences in the past.
Got a story tip? Send it to firstname.lastname@example.org
Or sign up to our daily newsletter here.