Will Smith's son Jaden goes undercover as Woolworths cashier
Shoppers at a Melbourne supermarket were in for the Hollywood treatment on Sunday when Will Smith’s son Jaden posed as a Woolworths checkout worker.
The 20-year-old donned a Woolies uniform for his undercover mission, serving customers as they lined up to pay for their groceries.
The stunt was all part of Jaden’s promotion for his eco-friendly water brand, JUST Water, which is packaged in fully recyclable cartons made from 82% renewable resources, and of course, being stocked in Woolworths nationwide.
It’s quite a feat to have founded such a brand at the age of 20, all the while being an actor, singer, designer of a clothing line and well, the son of one of the most famous actors in the world.
“I’ve always wanted to do lots of different things,” Jaden tells Yahoo Lifestyle, explaining caring about the environment has always been a big priority for him.
“This is definitely one of the most fulfilling things I’ve ever done in my life because it just hits so close to home for me.”
He’s had the support of his family, including father Will, as he’s made his mark in the entrepreneurial world at such a young age.
im so here for jaden smith wearing a whole woolies uniform pic.twitter.com/jtey9uDT2k
— khris🕊 (@brokehampt0n) March 16, 2019
Jaden Smith working at an Australian Woolworths??? 😅 pic.twitter.com/DN0fVb13Tq
— Connor (@iconnorjames) March 16, 2019
“He would definitely sit me down and give me advice on certain things, because he was trying to teach me how to run a successful business and how to really create an idea that people want to attach themselves to,” says Jaden.
“We had a lot of conversations and a lot of bonding time over this.
“One of the best pieces of advice I’ve ever got from him, he would always tell me, ‘One perfect brick Jaden. Don’t worry about building a whole wall, don’t worry about finishing the house. Just worry about laying one brick every day. Somebody else is worried about the whole house.
‘For you, if you’re spearheading this and going to be in charge of it and you’re going to be at the front lines of it, then every day is just one perfect brick.'”
Join us in congratulating @officialjaden on his first day at @woolworths! It’s a bit of a career pivot but he was a natural at handling customer inquiries about JUST 🙏💧#JUSTWater is now available at @woolworths and @7ElevenAus so go check us out! pic.twitter.com/EhCjzhpETd
— JUST water (@JUST) March 16, 2019
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