Bizarre upside down bikini trend taking over Instagram

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·Lifestyle Editor
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We’ve seen the clear strap bikini trend, extreme high-cut bottoms and cut out bandeau bikinis take over Instagram, but there’s a new craze on the web.

Celebrities are going wild for upside down bikinis, which appears to show them wearing their tops the wrong way around so they show more underboob.

Martha Kalifatidis in a blue bikini
The upside down bikini trend is causing a stir online. Photo: Insatgram/Martha Kalifatidis

The whole thing appears to have started with Kendall Jenner, who first wore an upside down bikini by Australian brand Sommer Swim.

Then, Aussie influencer, Tammy Hembrow, was spotted in a similar style on her Instagram page, with the effect snowballing from there.

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Tammy Hembrow in a pink bikini
Tammy Hmebrow is a fan of the trend. Photo: Instagram/Tammy Hembrow
Kendall Jenner in a Sommer Swim bikini
It seems Kendall Jenner may have kicked off the trend. Photo: Instagram/Kendall Jenner

Since then, Kourtney Kardashian and Kylie Jenner have followed their sister’s lead with the bikini trend.

Australian reality star, Martha Kalifatidis, who appeared on MAFS two years ago, was also spotted in a Sommer Swim upside down bikini.

We’ve rounded up some similar style below:

Green asos bikini
This whole set costs $36 from ASOS. Photo: ASOS
Pink bikini
This one is currently on sale for $16 from PrettyLittleThing. Photo: PrettyLittleThing

After Kourtney Kardashian wore one of the brand’s designs - a tiny red halterneck bikini - it caused such a stir that they sold out within minutes.

Speaking to Yahoo Lifestyle, Sommer Swim founder Anna-Maria Sommer said the style has been a bestseller ever since Kourtney’s sister, Kendall Jenner, was spotted wearing the same design numerous times over the past year and it’s usually the first style to sell out once it’s restocked.

Kourtney Kardashian in a red Sommer Swim bikini
Kourtney Kardashian caused one Australian brand to sell out of this bikini. Photo: Instagram/Kourtney Kardashian
Kylie Jenner in a blue upside down bikini
Kylie Jenner is also a fan of upside down bikinis. Photo: Instagram/Kylie Jenner

“After Kourtney posted it was no surprise we had a surge of interest and sign ups to back in stock notifications for the Xena & Naomi bikini in Venere red,” Anna-Maria said.

She said it’s “an amazing feeling” and she’s “truly flattered” when major stars sport her designs.

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