Universal Studios aims to attract Aussies

Peter Mitchell, AAP US Correspondent

The arms race between California theme parks to lure Australian and other tourists with new rides and entertainment continues with Universal Studios Hollywood unveiling its new state-of-the-art Kung Fu Panda-inspired attraction.

DreamWorks Theatre's Kung Fu Panda: The Emperor's Quest is a multi-sensory attraction with physical effects including water and wind.

Based on the popular Kung Fu Panda animated film franchise, the attraction immerses guests in 180 degrees of adventure.

"As our portfolio expands, we are thrilled to bring exciting new entertainment options to our guests," Karen Irwin, Universal Studios Hollywood president, said.

"Kung Fu Panda: The Emperor's Quest is a fun, spirited story and the ideal attraction to kick start Universal Studios Hollywood's collaboration with DreamWorks Animation."

The theatre has seven Christie 4K Boxer Cinema Projectors and 360-degree surround sound audio intertwined with water and wind physical effects to make guests feel like participants rather than spectators.

Audiences join dragon warrior Po on a wild and perilous mission.

Universal Studios Hollywood has rapidly added attractions based on major film and TV franchises in recent years to compete with Disneyland, Legoland and other theme parks in southern California to entice tourists from Australia and other nations.

Universal Studios has Harry Potter, The Simpsons, Minions, Walking Dead, Transformers and Fast & Furious attractions and rides.

Its Jurassic Park ride, opened in 1996, will close on September 3 to make way for the new Jurassic World ride scheduled to open in 2019.