Sounds innocent enough, right?
Not exactly. For some reason, the healthcare app myGP wanted people to share photos of cats .. that resembled their pubic hair.
“Bushy, bare, or halfway there,” the ad states, beside photos of three cats representing hair growth (or lack thereof) on vulvas. Or “undercarriage,” “flower,” and “bits,” as the ad so helpfully describes.
It’s #CervicalCancerPreventionWeek 💙
Here’s how you can help to raise awareness:
🐱 Share an image of the cat that best reflects your undercarriage/flower/bits (technical term vulva!) current look.
#⃣Use the Hashtag #myCat.
👭Tell and tag your friends to let them know. pic.twitter.com/8aHf96ynjT
— myGP (@myGPapp) January 18, 2021
Twitter users were quick to point out how the ad lacks essential information tied to cervical health and could potentially confuse its intended audience.
How to write a cervical screening ad:
1. Don’t use the words women, female, smear test, or cervix.
2. Suggest women publicise the look of their own vulva/pubic hair by posting a cat pic that represents their vulva with #myCat
3. Allude to ‘pussies’.
Job done. https://t.co/9TrZ7ylo5Y
— Isobel 🟥🏁 (@MagdalenSentMe) January 23, 2021
"My mate's just sent me a picture of a cat that apparently tells me she shaves her vulva."
"What does that put you in mind of?"
"NOTHING - I don't want to think about my friend's bits, thank you."
"Does it remind you to book a smear test?"
"Why the hell would it do that?"
— DorsetGirl (@DorsetGirl1) January 23, 2021
Notable experts like Canadian gynecologist Dr. Jennifer Gunter also gave the ad’s messaging a thumbs down.
“This is truly awful. Really,” Gunter tweeted. “Delete it and do better.”
This is truly awful. Really. Delete it and do better. https://t.co/AQXySFIBt1
— Jennifer Gunter (@DrJenGunter) January 24, 2021