Travis Kelce Files 5 New Trademark Requests for His Name and Catchphrases Like 'Alright Nah'

The Kansas City Chiefs star filed the trademarks on Monday in Ohio for his name, Instagram handle and more

Mark Brown/Getty Travis Kelce of the Kansas City Chiefs
Mark Brown/Getty Travis Kelce of the Kansas City Chiefs

Travis Kelce made some big business moves this week.

The 34-year-old Kansas City Chiefs tight end has filed five new trademark requests according to records from the United States Patent and Trademark Office.

The filings were all made in Kelce's home state of Ohio on Monday, to allow him to use the names on various merchandise, including bobbleheads, pins, jerseys and more.

Kelce's new trademarks are five names and phrases: "Travis Kelce," "Flight 87," "Alright Nah," "KillaTrav" and "Kelce's Krunch." "Flight 87" is a nod to Kelce's No. 87 jersey, while "Alright Nah" is his signature catchphrase. "KillaTrav" is Kelce's username on Instagram.

All three, as well as the trademark for his full name, include descriptions for the sale of various merchandise items.

Related: Josh Allen Says NFL's Coverage of Taylor Swift and Travis Kelce Is 'Good for the Brand' (Exclusive)

According to the filing, Kelce is planning to release buttons, bobbleheads, posters, hats, hoodies, socks, sweatpants, sweatshirts, polo shirts, jerseys and t-shirts.

Chiefs fans can also look forward to a breakfast cereal from the two-time Super Bowl winner, according to the trademark for Kelce's Krunch.

<p>Christian Petersen/Getty</p> Travis Kelce #87 of the Kansas City Chiefs looks on against the Philadelphia Eagles during the first quarter in Super Bowl LVII at State Farm Stadium on February 12, 2023

Christian Petersen/Getty

Travis Kelce #87 of the Kansas City Chiefs looks on against the Philadelphia Eagles during the first quarter in Super Bowl LVII at State Farm Stadium on February 12, 2023

The filings are a savvy business move for Kelce, whose star power has skyrocketed since his romance with Taylor Swift began.

After Swift, 33, was spotted cheering on her new beau for the first time on Sept. 24, Kelce's jersey sales spiked 400%, according to Fanatics, the NFL's e-commerce partner.

“Yesterday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com," a Fanatics spokesperson told PEOPLE at the time.

<p>JC Olivera/Getty Images; Amy Sussman/Getty Images</p> Travis Kelce attends the Los Angeles Premiere Of Netflix's "Quarterback"; Taylor Swift attends 'In Conversation With... Taylor Swift' during the 2022 Toronto International Film Festival

JC Olivera/Getty Images; Amy Sussman/Getty Images

Travis Kelce attends the Los Angeles Premiere Of Netflix's "Quarterback"; Taylor Swift attends 'In Conversation With... Taylor Swift' during the 2022 Toronto International Film Festival

Related: Travis Kelce Cheers on Brother Jason at Eagles-Jets Game After Night Out with Taylor Swift

A source close to the new couple recently told PEOPLE that their relationship is becoming "more serious" as the singer and NFL star spend more time together.

"It's quickly turning more serious. They share a strong work ethic and have a huge appreciation for life and their careers, strong family bond and values," said the insider.

Kelce is also "sweet, goofy and just a blast to be around," the source added.

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Swift and Travis have been spotted in public quite a bit this month, including some PDA during their romantic weekend in New York City.

<p>Gotham/GC Images</p>

Gotham/GC Images

During their first public date night — which also coincided with their surprise Saturday Night Live appearances — the NFL player and "Anti-Hero" singer attended the show's afterparty at Catch Steak following the season 49 premiere of SNL on Saturday night.

“Taylor and Travis were there all night and they were so smiley, they were so happy,” an insider previously told PEOPLE. “They were so talkative. They were really fun. They talked to every single person in the room that talked to them.”

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