Gone are the days when people would spend weeks researching where they wanted to go on their holidays based on their interests, potential activities and tastebuds.
Aussies are now choosing where to go on their vaycay based on social media snaps, according to new research from travel guru’s Expedia.
In their #LikeToTravel report, the experts found Aussies are now prioritising getting ‘gram glory as their holiday focus and even choosing where to go based on photos they’ve seen on social media.
In fact, a quarter of Aussies have visited a destination based purely on a post they’ve seen on Instagram.
Here are the ultimate destinations travellers are flocking to in search of the ultimate social media shot.
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