Trader Joe’s Reveals List of Their Most Popular Products for 2024 — with Some Surprising Winners
On Monday, the grocery store brand announced the winners of the 15th annual Customer Choice Awards
Every January, Trader Joe's reveals a list of Customer Choice Awards. This is the store's 15th year doing it
In a surprising twist, Sublime Ice Cream Sandwiches beat out last year's winner Hold the Cone! Mini Ice Cream Cones for favorite sweet treat
Many popular products — like Mandarin Orange Chicken and Peanut Butter Filled Pretzel Nuggets — are not eligible because they won so many years in a row and are now in the "Hall of Fame"
Trader Joe’s announced the winners of the 15th annual Customer Choice Awards.
For over a decade, a few products dominated the grocery store brand's list — including Trader Joe's Mandarin Orange Chicken, Dark Chocolate Peanut Butter Cups, Unexpected Cheddar, Soy Chorizo and Peanut Butter Filled Pretzel Nuggets. But, after so many years on top, Trader Joe’s created a separate Hall of Fame category for products that consistently won and are no longer eligible for the Customer Choice Awards.
Now there are new reoccurring winners. Just like last year, Trader Joe’s Chili & Lime Flavored Rolled Corn Tortilla Chips took home the crown as the overall fan-favorite product. The gluten-free chips are "spicy, ire-zest-tible little scrolls made from stone ground corn masa.” As the store describes, the "chips are cut & rolled a little thicker for additional crunch."
Runners-up for the overall top spot included the Steamed Chicken Soup Dumplings (2nd), Kimbap (3rd), Steamed Pork & Ginger Soup Dumplings (4th) and Butternut Squash Mac & Cheese (5th).
Here are the winners of the other categories:
Favorite Beverage: Apple Cider
The seasonal sip was a fan-favorite this year. The combination of cinnamon, allspice and cloves adds autumnal flavors and bits of orange and lemon peels add a citrusy taste to the beverage.
Runners Up: French Market Sparkling Lemonade (2nd), Triple Ginger Brew (3rd), 100% Tangerine Juice (4th), Non-Dairy Brown Sugar Flavored Oat Creamer (5th).
Favorite Cheese: Goat Cheese
The classic chevre beat out last year’s Cheddar with Caramelized Onions winner (which was demoted to 5th place this year).
Runners Up: Syrah Soaked Toscano Cheese Spread & Dip (2nd), Burrata (3rd), Toscano Cheese with Black Pepper (4th), English Farmhouse Cheddar with Caramelized Onions (5th).
Favorite Produce: Bananas
The conventional and organic bananas won the category for the fifth time (and second year in a row).
Runners Up: Teeny Tiny Avocados (2nd), Honeycrisp Apples (3rd), Persian Cucumbers (4th), Lemony Arugula Basil Complete Salad Kit (5th).
Favorite Appetizer: Creamy Spinach & Artichoke Dip
Fans agreed that the Swiss and Parmesan-packed dip is perfect for a Super Bowl party and everyday, elevated snacking.
Runners Up: Mac and Cheese Bites (2nd) Parmesan Pastry Pups (3rd), Greek Spanakopita (4th), Vegetable Bird's Nests with Soy Dipping Sauce (5th).
Favorite Breakfast and Brunch: Hashbrowns
Customers start their day off right with the patties made from Idaho-grown potatoes. All you have to do is heat them up in a skillet or bake them in the oven to try the winner for yourself.
Related: Trader Joe's to Change Product Branding on International Food After Petition Calls Them 'Racist'
Runners Up: Chocolate Croissants (2nd) Almond Croissants (3rd), Double Chocolate Croissants (4th), Chicken Sausage Breakfast Patties (5th).
Favorite Lunch and Dinner: Butter Chicken with Basmati Rice
Last year's winner has landed on top again. The dish has chunks of chicken in a mild curry and a side of Basmati rice.
Runners Up: Chicken Tikka Masala (2nd), Steamed Pork & Ginger Soup Dumplings (3rd), Vegetable Fried Rice (4th), Steamed Chicken Soup Dumplings (5th).
Favorite Bath, Body and Home: Brazil Nut Body Butter
The TikTok viral product is full of moisturizing ingredients like coconut oil, shea butter and Brazil nut seed oil. Plus, the lotion is equally functional and delicious smelling with caramel, pistachio and vanilla scents.
Runners Up: Daily Facial Sunscreen SPF 40 (2nd), Coconut Body Butter (3rd), Lavender Spray Hand Sanitizer (4th), Eight Dripless Candles (5th).
Favorite Snack: Chili & Lime Flavored Rolled Corn Tortilla Chips
The overall winner also secured the number one spot in the snack category.
Runners Up: Organic Elote Corn Chip Dippers (2nd), World's Puffiest White Cheddar Corn Puffs (3rd), Crunchy Curls (4th), Patio Potato Chips (5th).
Favorite Sweet Treat: Sublime Ice Cream Sandwiches
The grocery store workshopped the recipe for the dessert for months until they found the perfect “crunchy-chewy ratio,” according to their website. The combination of vanilla ice cream, cookies and mini chocolate chips helped this treat to beat out last year’s winning Hold the Cone! Mini Ice Cream Cones.
Runners Up: Mint Chip Ice Cream (2nd) Hold the Cone! Chocolate Chip (3rd), Hold the Cone! Chocolate (4th), Almond Kringle (5th).
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