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Our quest for the perfect gnashes is an ongoing journey, and one that requires continual upkeep and care.
However, the right toothbrush can help take a lot of the angst - and time - out of caring for your teeth properly.
And the Oral-B Genius Electric Toothbrush with Artifical Intelligence does just that, with its intelligent brushing system.
Plus, with a whopping £200 off right now (in fact, it's £210 but who's counting, hey?), there’s never been a better time to invest in a set of sparkling teeth.
The discounted toothbrush, which is now down from £279.99 to only £69.99, is currently in Amazon’s Boxing Day sale- but the price drop only lasts until midnight on December 23 (or until it sells out), so we’d add it to your basket ASAP.
Why we love it:
There are six different brushing modes to choose from, including deep clean, sensitive and whitening so you can personalise your brushing to suit you.
However, that's not the 'genius' part.
The high-tech brush connects via Bluetooth to your smart phone, so you can customised the settings further for a professional feeling clean. The app also keeps track of how you're brushing and is the only brush with position detection so you never miss a zone.
Not only this, but the toothbrush helps you protect your delicate gums with the proprietary SmartRing and pressure control technology that reduces brushing speed and alerts you to be gentler if you brush too hard. You can even change the colour of the ring using your smart phone, pretty nifty, huh?
It also has a timer, so you know exactly how long you need to brush your teeth and has a Lithium-Ion battery that lasts more than two weeks with one charge - perfect if you’re forgetful, like us.
It also comes with four brush heads, so no need to stock up on replacements for a while - added bonus.
What the reviews say:
With almost 7,000 reviews, it’s clear that the Oral-B Genius Electric Toothbrush with Artifical Intelligence is a hit with shoppers.
One shopper proclaimed themselves a "die-hard fan" while others said it made them feel like they'd just left the dental hygienists.
Many felt it had "improved" their overall oral health with very little effort and helped them to feel "cleaner" every time they use it.
Buy it: Oral-B Genius Electric Toothbrush with Artifical Intelligence | £69.99 (Was £279.99) 75% off
Looking for one on a bit more budget?
The hugely popular Oral-B 3 is down to only £39.99 - and while it may not have all the bells and whistles of the Genius 8000, it does have a handy pressure sensor which tells you when you're brushing too hard.