It’s been almost two weeks since Diana Rouvas was crowned the winner of The Voice Australia for 2019, but despite the elation after the final vote, it’s been a disappointing start for the singer.
Her debut single Wait For No One, which was released after the finale aired on July 7, has hit record-low sales for the reality show, reports the Courier Mail.
On its release, the single failed to break into the ARIA chart’s Top 500, moving less than 788 units.
The lyric video for her new song on Youtube has only gained 9,500 views, and on Spotify the song has had 7,000 streams - even though her coach Boy George shared it with his followers.
Runner-up Daniel Shaw has done a little better, reaching number eight on the iTunes album chart with his EP Cross The Line, compared to Diana’s song at 92.
As this year’s winner, Diana won $100k and landed herself a recording contract with EMI Music Australia, instead of the longstanding prize from the last seven seasons with major label Universal.
But she’s not the only one to win the singing show, who has struggled to make headway after the finale.
Alfie Arcuri, for example, won season five in 2016 but only 1458 people bought his single and it debuted in the chart at #89.
Last year’s winner Sam Perry was the first to co-write his winner’s single. But the song called Trust Myself debuted the week after the finale aired at #78, with only 2414 sales.
Season six’s Judah Kelly had a respectable first week with his single Count On Me selling 7980 copies to hit #19.
It’s little surprise given that the majority of attention and promotion surrounding The Voice is directed at the celebrity judges.
There was much more interest and messaging about Delta Goodrem, Kelly Rowland, Guy Sebastian and Boy George - particularly their reactions to performances and their feuds on stage. Not the artists themselves.
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