Fans react to hairy armpits, cellulite and dad bods at swimwear show

Gillian Wolski
Lifestyle & Entertainment Producer

Aussie e-retailer THE ICONIC has celebrated humans of all shapes, sizes, ages, genders, backgrounds and beliefs at its annual summer runway show, aptly titled, “We Are Human”.

A diverse group of 30 models ranging from women’s sizes 6 to 16 and men’s sizes M to XL strutted their stuff in the season’s biggest trends, proudly flaunting their hairy armpits, cellulite, grey locks and dad bods.

Homegrown stars Bree McCann and Bruna Lapinskas sizzled in one-piece swimsuits while Samantha Harris stunned in a bandeau bikini top and silky midi-skirt.

THE ICONIC wants to encourage Aussie to embrace 'all that makes us unique'. Photo: Instagram/theiconicau.

International supermodel Halima Aden, who kicked off the event, made her Aussie catwalk debut sporting modest pieces in keeping with her Muslim faith.

THE ICONIC has pledged to establish a dedicated ‘Modest Edit’ of brands in 2020 as part of their inaugural Annual Progress Report which outlines nine environmental, four ethical sourcing and three community targets for the next five years.

Models Nawal Sari (left) and Halima Aden rock some modest looks at THE ICONIC Summer Show ‘19. Photo: Instagram/theiconicau.

Fans on social media took to the comments sections of several of the online brand’s Instagram posts to share their enthusiasm for the fashionable yet inclusive show.

“Real bodies, real people, real confidence!” wrote one.

“Thank you for promoting real body confidence,” praised another.

“So impressed with your choice of models!” said one.

“That’s what real women look like,” remarked another.

“More models like this on your site please,” requested one.

Below are some of the summer’s hottest looks that you can shop right now.

Faithfull Marta Bikini Set, $189 and matching Bucket Hat $89

A model wears the Faithfull Marta Bikini Set, $189 and matching Bucket Hat $89 from THE ICONIC Summer Show ‘19. Photo: THE ICONIC (supplied)

Seafolly Active Retro Tank Maillot, $99.95 and the Jaggar The Label Beaded Croc Bag, $179.95

Model Bree McCann wears the Seafolly Active Retro Tank Maillot, $99.95 and the Jaggar The Label Beaded Croc Bag, $179.95 from THE ICONIC Summer Show ‘19. Photo: THE ICONIC (supplied)

Peony One-Shoulder One-Piece, $219.00

A model wears the Peony One-Shoulder One-Piece, $219.00 from THE ICONIC Summer Show ‘19. Photo: THE ICONIC (supplied)

Cynthia Rowley Kalleigh Floral One Piece $220 and Cult Gaia Large Ark Bag, $230

Model Bruna Lapinskas wears the Cynthia Rowley Kalleigh Floral One Piece $220 and the Cult Gaia Large Ark Bag, $230 from THE ICONIC Summer Show ‘19. Photo: THE ICONIC (supplied)

CK Swim Logo Tape Medium Drawstring Swim Shorts, $79.95

A model wears CK Swim Logo Tape Medium Drawstring Swim Shorts, $79.95 from THE ICONIC Summer Show ‘19. Photo: THE ICONIC (supplied)

Ellery Bach High Neck Dress, $970 and the Cult Gaia Acrylic Jasmin Bag, $336

Model Halima Aden wears the Ellery Bach High Neck Dress, $970 and the Cult Gaia Acrylic Jasmin Bag, $336 (on sale) from THE ICONIC Summer Show ‘19. Photo: THE ICONIC (supplied)

Faithfull Grete Bikini (sold as a set $189)Maggie Marilyn Feeling Fruity Skirt, $580 and the Sans Arcidet Paris Aliba Bag Large, $210

Model Samantha Harris wears the Faithfull Grete Bikini (sold as a set $189), Maggie Marilyn Feeling Fruity Skirt, $580 and the Sans Arcidet Paris Aliba Bag Large, $210 from THE ICONIC Summer Show ‘19. Photo: THE ICONIC (supplied)

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