The cult chocolate and beauty collab fans can't stop raving about: 'It's genius'

If you had to name some Aussie icons, chances are the Violet Crumble might feature on your list.

The sweet treat was Australia's first ever chocolate bar, introduced in 1913. It's known for its delicious, crumbly honeycomb centre, and of course its purple and yellow packaging.

The humble chocolate bar has come a long way since it was first introduced over 100 years ago - now it's teamed up with The Collagen Co to create two limited edition products; the Violet Crumble Collagen Meal Replacement and the Violet Crumble Collagen Dream Advanced Sleep Formula.

The Violet Crumble Collagen Meal Replacement, $79, is a protein-packed shake that's crammed with essential nutrients to keep your hunger at bay. It contains 29g of protein, including 17.5g of Hydrolysed Collagen Peptides to keep your skin glowy, and your hair and nails strong. There's also 5g of Prebiotic Fibre to aid digestion, green tea extract to keep your energy levels up, and MCT Oil to help with fat burn. Each serve contains just 1g of sugar.

Customers love the taste - and the results. "I’m so beyond happy with the results," says one customer who has lost 14kg in 12 weeks. "Whoever came up with the Violet Crumble flavour is a genius."

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The Violet Crumble Collagen Dream Advanced Sleep Formula Hot Chocolate, $49, is the perfect sweet treat to help you wind down before bed and promote sleep.

Infused with 5g of collagen per serve to support skin health, it also helps with joint health and muscle relaxation. The formula contains magnesium to regulate melatonin production and promote relaxation, chamomile to reduce anxiety and improve sleep quality, and zinc to regulate sleep patterns and melatonin synthesis.

With less than 1g of sugar, it's also gluten, dairy and soy-free. All you need to do is add hot water, and a splash of milk if you like it extra creamy.

The Violet Crumble flavour is going down a treat. "This flavour needs to stay!" says one customer. "It's my new favourite."

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