[Editor’s note: We’re updating our coverage daily, so check out today’s best Black Friday deals here! The original story is below.]
Black Friday might have started out as a one-day opportunity to snag some of the best deals of the year, but ah, how things have changed! While we officially have two days to go, many retailers have already started rolling out markdowns galore, from Adidas to Wayfair and everyone in between (Target, Kohl's, Macy's, Lowe's, Walmart — you get the idea). Plus, we're seeing a ton of all-time low prices, many that even rival Prime Day, so you'll want to have your virtual cart ready to go.
These big sales events can be overwhelming, but that's what we're here for. As professional shoppers, we know how to find the very best Black Friday deals, and we've weeded through the good, the meh and the "don't even think about it" so you don't have to. A few must-haves we're seeing? A No. 1 bestselling Roomba robovac for 40% off (just $159), essential 2nd generation AirPods for a mere $80 and so much more. There's no telling how long these deals will last, so our advice? Snag 'em before the pumpkin pie is even out of the oven!
Best Black Friday deals right now
Insignia 24-inch Class F20 Series Smart HD 720p Fire TV$65$120Save $55
Apple AirPods (2nd Generation)$99$129Save $30
Apple 2020 MacBook Air Laptop$945$999Save $54
iRobot Roomba 694$159$275Save $116
Keurig K-Compact Coffee Maker$79$100Save $21
Cozsinoor Bed Pillows, 2-Pack$25$50Save $25 with coupon
Cate & Chloe Bianca 18k White Gold-Plated Silver Hoop Earrings$15$135Save $120
Dyson Airwrap Multi-Styler$480$600Save $120 with coupon
CosRX Snail Mucin 96% Power Repairing Essence Serum$15$25Save $10
Best Black Friday sales by major retailers
Have a holiday gift list a mile long? If you'd like to check items off as quickly as possible — while saving money — there are several retailers we consider one-stop-shops that are sure to have everything you're looking for, and at great prices. Amazon's the biggie (especially if you're a Prime member!), but Kohl's, Macy's, Target and Walmart are offering competitive deals themselves. And, while these major retailers can't be beat when it comes to cost and convenience, it's also great to support your local small businesses when you can!
Amazon: Everyone's favorite online retailer kicked off their extended Black Friday sale on November 17th, and, as always, their deals do not disappoint. From $80 AirPods to a No. 1 bestselling Roomba ($159, down from $275) to a popular pillow set (just $13 a pop), you'll find some of the best prices we've seen to date, along with mega markdowns on clothing, beauty, kitchen products and more.
Kohl's: Kohl's has certainly heard the call for great Black Friday deals, with hundreds of top sellers and fan favorites marked down up to 70% off. Deals include a $220 off a Dyson cordless vacuum or a Ninja air fryer oven for $100 off, among many, many others. You'll also score $10 Kohl's Cash for every $50 spent through 11/22, as well as an extra 15% off many items through 11/24 with code GOSHOP15 and free shipping for all with a $25+ purchase.
Macy's: It's not just about the parade this Black Friday week at Macy's! The retail giant is offering up tons of deals across categories. You can get a Samsonite 2-piece luggage set for $200, all the way down from $620, and save over $100 on a classic Le Creuset dutch oven, among other fabulous discounts.
Sam's Club: Score a Sam's Club membership for 60% off — just $20 a year.
Target: It's easy to spend money at Target even when there isn't a major sales event happening, so the fact that they currently have the best deals on the internet for everything from a Dyson vacuum to a Cuisinart toaster oven makes the prospect of shopping there all the more enticing. You can even score a 50-inch TV for just $180 (down from $280!) One thing's for certain — they really hit the bullseye this Black Friday!
Walmart: We love Walmart for its low prices all year long, but throw a Black Friday sale into the mix? Heck yes. We're seeing a KitchenAid stand mixer for the best price online, along with a Shark vacuum and stunning air fryer by the one and only Drew Barrymore priced even less than they are at Amazon. You can even get your hands on an all-in-one printer for nearly 50% off. (Psst: Walmart's Black Friday deals officially drop online on November 22nd at 3 pm ET, but you can score plenty of discounts already!)
Best Black Friday TV deals
With the weather turning colder, a whole new lineup of Christmas movies on the horizon and winter sports season just around the corner, it's prime time to snatch up a brand-new TV to bring your living room together. There are tons of deals — from a record-low price on a cozy, 24-inch TV to savings of $3,000 on a 98-inch monstrosity.
Walmart: Walmart is rolling prices way back for Black Friday, with deals starting at just $78 for TVs.
Best Black Friday headphone and earbud deals
2023 has been a year of bangers, and you want to be able to listen to them properly, right? Whether you need new headphones to scratch your audiophile itch or you just want something that will finally stay in your ears at the gym, we've got you covered with fantastic deals at Amazon, Walmart, and more — including super-low prices on AirPods.
Amazon: It's the place to go for audio that won't break the bank, with huge savings on AirPods and other brands.
Target: Target hit the bulls-eye on savings with out-of-this-world deals on JBL, Sony, Bose, and many other fan-favorite companies.
Best Black Friday deals on laptops and tablets
Computers are a year-round necessity, but the time to purchase a new laptop? Right now. Black Friday comes with some of the best discounts you're likely to see on laptops at any point throughout the year, like $249 off a new MacBook Air or nearly 80% off a workhorse like the Sgin 15.6-incher. You can even nab major savings on rarely-discounted items like gaming laptops.
Amazon: The mega retailer's got the 2020 Macbook Air for just $750, a discount of $249 off its normal sales price. Can you say wow?
Best Black Friday kitchen deals
Between the days getting colder and the holidays being upon us, it's peak "get-cozy-in-the-kitchen" season. It's also a fantastic time to score great markdowns on tools and appliances from some of the best culinary brands out there. For starters, there's a Keurig coffee maker and Ninja blender/food processor that are down to their all-time lowest prices, as well as the best deals you'll find on a Cuisinart air fryer toaster oven and a KitchenAid stand mixer. You'll also save big on cookware from Our Place, Made In, All-Clad, Staub, Le Creuset and more.
Amazon: Snap up a No. 1 bestselling Ninja Mega Kitchen System ($100, down from $200) and Keurig K-Compact Coffee Maker ($50, down from $100) at their best prices yet, plus grab a bestselling knife sharpener for 67% off ($10, down from $30).
HSN: Save on cookware, appliances and more, including HSN exclusives, like this Safe-T-Grip ceramic fry pan set ($25, down from $42) and an adorable Cuisinart 3-cup mini food processor ($33, down from $40).
Made In: Snag restaurant-quality stainless steel pans, Dutch ovens, nonstick skillets, knives and more for up to 30% off.
Nordstrom Rack: Save up to 84% on kitchen tools, with deals on everything from knife sets to frying pans.
Solo Stove: Score a cozy fire pit for up to $100 off (plus a year's worth of free starters), and indoor fire bowls are buy one, get one 50% off.
Sur La Table: Save up to 60% on top brands including Le Creuset, Breville, Staub, All-Clad and more.
Vitamix: Save up to $125 on their best-in-class blenders, with prices starting at $300.
Walmart: Snag a bestselling KitchenAid tilt-head stand mixer for its best price online ($259, down from $400), Drew Barrymore's Beautiful air fryer for less than it is at Amazon ($69, down from $90) and more.
Best Black Friday vacuum deals
In the market for a new dust-zapper? Well, vroom-vroom! We're seeing a historic low price on a bestselling Roomba (just $159!), as well as stellar deals on a viral Bissell stain remover, Shark vacuum and, yes, even models from Dyson. Whether it's an upright, handheld, stick or robovac you're looking for, you'll find it here for a steal.
Amazon: Zap up the TikTok-famous Bissell Little Green cleaner for its lowest price in a month ($89, down from $124), plus a No. 1 bestselling iRobot Roomba 694 for an all-time low price of $159 (down from $275).
Target: Get a Dyson V8 Origin Cordless Stick Vacuum ($250, down from $430) and a Roborock Vacuum and Mop ($500, down from $870) for the best prices we're seeing online. From what we're seeing, they've never been cheaper!
Walmart: Snag a popular Shark upright vac ($164, down from $279) and an iRobot Roomba 676 ($154, down from $209) for their lowest prices on the web, and an Inse cordless stick vac for nearly 80% off ($83, down from $350).
Wayfair: Score an iRobot Roomba I1 for just $200 (down from $330), the best price we're seeing online! Plus, score great prices on a Costway handvac ($36, down from $70), an Inse stick vac ($47, down from $80) and more.
Best Black Friday bedding and mattress deals
Historically, spring has been the best time to find great deals on mattresses, as it's when retailers are swapping out their old inventory to make way for newer models. That said, this Black Friday happens to be filled with sleep-centric deals aplenty, including Casper mattress and bedding bundles for under $1,000, top-selling pillow and sheet sets for up to 50% off and scores of discounts on brands like Tempur-Pedic, Sleep Number and Saatva, the latter of which currently has a best price guarantee.
Avocado: Treat yourself to one of Avocado's certified organic mattresses for up to 20% off using code HOLIDAY at checkout.
Bear: Known for its affordable yet high-quality goods, the brand is offering 35% off sitewide with code BLACKFRIDAY, plus you'll get two pillows, a sheet set and mattress protector with the purchase of a mattress.
Brooklinen: Score the dreamy linen brand's bestsellers for up to 20% off, and get up to 40% off bundle sets.
Buffy: Take up to 25% off sitewide, plus get even bigger discounts on select special offers, including the brand's beloved temperature-regulating comforters and sheets.
Casper: Save up to 25% on everything from the brand's rigorously tested catalog, including their popular hybrid and cooling mattresses.
Cocoon by Sealy: Sealy's bed-in-a-box line is offering up to 35% off all mattresses, plus you'll get a free Sealy Sleep bundle with your purchase.
Cozy Earth: The Oprah-beloved brand is offering up to 35% off their luxurious bedding sitewide, just in time for the dropping temps. If it's good enough for Oprah, it's good enough for us!
Helix: Get 25% off sitewide using code BF25, and get two free pillows with all mattress orders. Not sure which one's right for you? Take the brand's sleep quiz, then choose from over 20 different mattresses, each designed with a different slumbering style in mind.
Purple: Save up to $900 on mattress and base sets, plus get great discounts on the brand's patented GelFlex Grid mattresses, which adapt to support the movements you make while you sleep.
Saatva: Save up to $600 on the sought-after brand's handcrafted, made-in-the-USA mattresses. Best price guaranteed!
Serta: With hybrid, foam, cooling and innerspring mattresses to choose from, you can save up to $1,000 when paired with select adjustable bases.
Sleep Number: Snag select smart beds for up to 50% off, including temperature-balancing models. Each side of the mattress can be adjusted to your "Sleep Number" for custom comfort.
Tempur-Pedic: Save up to $500 on select adjustable mattress sets, including their best-rated Tempur-Breeze collection, which is perfect for anyone who sleeps hot.
Tuft & Needle: Save up to $800 on the brand's mattresses, which are made without harmful chemicals, as well as 25% off bedding and accessories.
Wayfair: With Wayfair's own top-rated sheet sets on sale for just $17 (60% off) and mattresses from brands like Serta, Sealy and Zinus starting at under $300, the online retailer is a great stop for Black Friday bedding deals.
Zinus: Known for their naturally infused mattresses, Zinus is offering up to 70% off sitewide, with great deals on everything from hybrid mattresses to cushy toppers.
Best Black Friday style deals
Whether you need a couple of new pieces or just want to overhaul your entire closet, Black Friday is the time to grab some new wardrobe staples. Don't be fashionably late to the sale party: The most popular sizes and colors will go quick. Here are the best Black Friday 2023 style sales:
Adidas: Save up to 70% off of a wide variety of Adidas styles, including classics like women's Ultraboost Light Shoes for 40% off and designer faves like Adidas by Stella McCartney Earthlight Mesh Shoes for 60% off.
Coach: With up to 50% off some of the biggest favorites on the site, the Coach Black Friday sale is not one to be missed for any fan of stylish accessories.
Coach Outlet: Take an extra 25% off sitewide on top of up to 70% off clearance items during Coach Outlet's biggest sale of the year.
Cole Haan: Get up to 50% off almost everything with surprise daily deals throughout the retailer's Grand Giving event.
Cozy Earth: It's Cozy Earth's biggest sale of the year! Save up to 35% off sitewide.
J.Crew: Nothing says "happy holidays" like up to 50% off on (almost) everything at J. Crew! You'll also enjoy an extra 50% off sale styles with code SHOPEARLY, up to 40% off cashmere, and up to 50% off suiting and chinos through 11/22
J.Crew Factory: The deals are always fab at J.Crew Factory, but they've somehow gotten even better with up to 60% off sidewide through 11/21.
Hoka: We're seeing some of the biggest markdowns of the year at Hoka for Black Friday, with savings up to 30% off.
Kate Spade: Take 50% off select bags and an extra 25% off the most recent markdowns with code BFPREVIEW.
Kate Spade Surprise: With code EXTRA20, you can take an extra 20% off select styles, not to mention discounts of up to 70% on everything else.
Kohl's: Grab 60% off select outerwear, sweaters for just $15, and select pairs of jeans for just $20 — among hundreds of other amazing deals.
Lululemon: High-rise leggings for over $30 off, sneakers for over $100 off, and more abound in the brand's "We Made Too Much" section.
Madewell: Take 40% off your entire purchase with code LETSGO.
Mark and Graham: The brand's monogrammed bags make for an incredibly cute gift — so stock up now with up to 50% off select styles and free shipping on orders over $100 with code CHEERS.
Nike: Snag up to 60% off holiday gifts and save an extra 25% off select styles with code BLACKFRIDAY.
Nordstrom: Score up to 50% off Cole Haan, Free People, Calvin Klein and more, plus enjoy great savings like Ugg slippers for 30% off, Madewell classic crewneck sweaters for up to 30% off, and hundreds of other big sellers at a discount.
Old Navy: Through 11/22, you'll receive 35% off any order (even clearance!) automatically at checkout. There are also limited-time deals running, like 50% off all jeans through 11/20.
Outdoor Voices: The recreation apparel brand is offering a whopping 40% off sidewide when using code HOLIDAY2023 at checkout. That means you can snap up bestsellers like their comfy RecTrek Pants and snuggly MegaFleece Snap Jacket at a super savings!
Reebok: Kick off the holiday season with up to 65% off fan-favorite styles through 11/20, no code required.
Saks Fifth Avenue: Spend just $150 and earn a $75 gift card. Also, snag an extra 15% off beauty. Use code HELLOBFSF.
Skims: Score up to 50% off Kim Kardashian's mega-popular line of lingerie, loungewear and athleisure.
Target: Get up 40% off Wondershop matching holiday pajamas, 30% off select women's clothing, slippers, and jewelry, and 30% off select men's clothing and slippers.
Tory Burch: Grab 30% off purchases of $250 or more plus up to 50% off select sale items at the Tory Burch holiday event.
Vince Camuto: Psst — use code CYBERPREVIEW to grab 30% off everything now at the Vince Camuto Black Friday preview!
Walmart: From 80% off select jewelry to jackets, sweaters and denim at deep discounts, Walmart is as always a powerhouse of savings this Black Friday week.
Zappos: Score up to 70% off a wide variety of footwear brands, like Free People, Cole Haan, Madewell, Ugg, and more, as well as stellar savings on clothing and accessories from Lucky Brand, Kate Spade, Tommy Hilfiger and other big names.
Best Black Friday beauty deals
If you want to score that beauty item you've long been eyeing or a gift set for a loved one, now's the time. Big beauty sales don't come around often, and Sephora and Ulta are both slashing prices left and right. Don't try playing the long game — even though some of these deals last through December, the most popular stuff will go well before you get to the Thanksgiving leftovers. Here are the best Black Friday 2023 beauty sales — add to cart before they're gone:
Amazon: Save big on brands like Neutrogena, Aveeno, CHI and more, including big discounts on skincare, haircare and makeup.
Nordstrom: Beauty is having its moment this Black Friday at Nordstrom, with markdowns on big brands like 30% off Lancôme's Lash Idôle Volumizing Mascara. Plus, you can receive free gifts with certain purchases, like deluxe samples of Kiehl's products with an $85+ Kiehl's since 1851 purchase.
Sephora: The retailer's Black Friday sale always offers some of the best deals of the year, even more so than their other sweet savings events. This includes up to 50% off select beauty, fragrance, hair and skin tools, free sample bags with purchase while supplies last, and daily deals events on top brands all week through Cyber Monday, including 30% off Fresh on 11/20, 30% off Lancôme on 11/21, 30% off Tarte on 11/22, and more.
Ulta: All week long, you can score up to 50% off over 275 of Ulta's Black Friday deals, including 40% off Morphe palettes, 30% off select MAC eye makeup and foundation, 50% off It's A 10 leave-ins and more.
Walmart: The mega-chain already has fantastic deals running on electric toothbrushes, skincare and makeup — and will be adding more as we get closer to the big day.
Shopping Strategies for Black Friday
The 2022 Black Friday shopping weekend was the "biggest ever" for major retailers "with customers around the world purchasing hundreds of millions of products between Thanksgiving and Cyber Monday," Maryland-based e-commerce expert Phil Masiello, told Yahoo Life. And this year, Black Friday is expected to break even more records. Here are some things to keep in mind:
Do your research: Julie Ramhold, consumer analyst with DealNews.com, advises to make a list of items that you're interested in buying, then note their current prices at the retailers you like to shop. That way, you’ll be able to spot a great Black Friday deal as soon as you see it. “The most important thing is to know exactly what you want. What specs you want in a TV or laptop and which headphones you want,” says Kristin McGrath, shopping expert with RetailMeNot. “Consumers shouldn’t assume that just because a product is discounted it’s the best price out there. I recommend checking for the product on one to two other retailers to compare the regular price with a potential 'sale' price to ensure you’re actually getting the best deal,” echoes Kristen Gall, retail and shopping expert for Rakuten.
Stay on top of the ads: Pay attention as Black Friday ads come out, says Ramhold. “It may be helpful to follow your favorite retailers on social media and sign up for their email newsletters as well, since they may announce the ad release that way as well as other important details, like when the sales will begin.” Gall calls the ads “your Black Friday road map for deals.”
Check out holiday price guarantees: Have a few favorite retailers? “Check to see if they're offering any kind of price match or guarantee for Black Friday,” advises Ramhold. The idea is that you’ll know if you can request your preferred retailer match the price of a competitor during a Black Friday event, or if you'll have to shop the competitor instead. “And if there's a price guarantee in place, it's good to know that if you buy something early on and it later drops in price, you'll be able to receive a price adjustment for the difference.”
Try to get cash back: “In addition to doing a price comparison, you can ensure you are getting the absolute best price by stacking deals to maximize savings,” says Gall. “Cash-back services like Rakuten allow you to earn cash back on top of sale prices. For extra savings, plan to apply promo codes or digital coupons, and use a rewards credit card to extra earn points or cash back.”
The best Black Friday 2023 deals to look out for
Let's get down to the nitty-gritty: Gall believes that retailers’ overstock categories will be the biggest predictor of Black Friday gold. That includes “home goods, gardening and furniture that they may have not gotten rid of during Labor Day weekend sales,” she says.
But she notes that Black Friday will also focus on “bigger ticket items, such as tech, including laptops, TVs and more.” And that seems to be the general consensus: McGrath, Masiello and Ramhold agree that sales on personal tech items will be the bread and butter of Black Friday 2023. Here are some of the favorites in this race:
Laptops: Ramhold calls these “one of the quintessential Black Friday items” and says to “watch for prices to drop as low as $90 for things like simple Chromebooks while laptops, in general, could be priced as low as $229 or see discounts up to $800 off.”
Smartphones: Ramhold predicts major retailers will offer the latest Android smartphones and iPhones bundled with gift cards worth hundreds, “which can be used on later purchases and boost the value of these deals.”
TVs: McGrath says to look to the major retailers and study their Black Friday ads so you can pounce on the TV you want before it’s gone. “Stock sells out quickly on the best-priced sets, and there are always a few headline-making deals that get a ton of hype and sell out in minutes,” she says. “Zero in on the 4K TV you want, have some backups and get ready to shop as soon as the Black Friday sale kicks off.”
Cameras: Expect deals on everything from Instax cameras to DSLRs, says Ramhold.
Apple products: Look out for great deals on AirPods, especially AirPods Pro, which are “still immensely popular, and retailers like Walmart, Amazon, Target and Best Buy will likely offer the lowest price of the year," says McGrath. She also recommends getting ready to pounce on a new Apple Watch Series 9.
Toys: Historically, the best toy sales happen in December, says Ramhold, but “Black Friday toy deals should be pretty big.” She says to expect up to 85% off at major stores.
Kitchen appliances: McGrath says KitchenAid mixers are the products to watch. These are expensive, and Black Friday deals knock the price down to almost affordable for many shoppers. But last year we saw deals on KitchenAid stand mixers sell out quickly, so be ready to jump on a good deal if you see it.
Frequently Asked Questions
When is Black Friday 2023?
Officially, Black Friday 2023 starts on Friday, Nov. 24, but many retailers – including Amazon — have launched their Black Friday sales already. Because of this, many people are starting to refer to the entire month as "Black November."
What time do retailers open their stores on Black Friday?
Target: Opens at 6 a.m. local time
Walmart: Opens at 6 a.m. local time
Kohl's: Opens at 5 a.m. local time
Best Buy: Opens as early as 5 a.m. local time
Home Depot: Opens at 6 a.m. local time
Macy's: Opens at 6 a.m. local time
Lowe's: Opens at 6 a.m. local time
Home Depot: Opens at 6 a.m. local time
What retailers are doing Black Friday sales both online and in store?
Most retailers with brick-and-mortar stores will be offering Black Friday sales both online and in-store, including Walmart, Target, Kohl's and more.
Are Black Friday deals the same online as they are in stores?
You'll be able to find the same deals online and in-store at most retailers, though it's always wise to check the retailer's website first, in case it's a web-exclusive deal. Many times, retailers will match their online prices in-store if they're cheaper, so it's always worth asking.
How long does Amazon's Black Friday sale last?
Amazon's Black Friday sale officially kicked off on Friday, Nov. 17 and continues through Monday, Nov. 27 (also known as Cyber Monday).
Are deals cheaper on Black Friday?
You can expect to find many all-time low prices on Black Friday and throughout the weekend into Cyber Monday. Our Yahoo Life shopping experts are constantly tracking prices to find you the best deals, and we'll be updating our Black Friday content around the clock.
When does Walmart Black Friday start?
Walmart's Black Friday sale officially starts online on Wednesday, Nov. 22 at 3 p.m. ET and in stores on Friday, Nov. 24 at 6 a.m. local.
When does Target Black Friday start for 2023?
Target's Black Friday sale began Sunday, Nov. 19 and continues through Saturday, Nov. 25. It's two-day Cyber Monday event will run Sunday, Nov. 26 and Monday, Nov. 27. Stores will be closed on Thanksgiving.
Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In the Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage and home, and find Black Friday sales to shop on AOL, handpicked just for you.
How we find and select deals: Our deal-hunting team of award-winning writers and editors are seasoned experts in their fields (tech, style, home, beauty), many with 20+ years’ experience. This team works diligently to bring you the best sales, deals and price drops. Our unbiased experts maintain strict editorial integrity: We only bring you deals that we really believe will save you money. Here’s more on how we select deals for our Black Friday and Cyber Monday coverage.