It was all about texture and vibration for Giorgio Armani SS24

This season, we are breaking down the spring/summer 2024 collections with a new franchise, The Fashion Week Cheat Sheet. After speaking to the designers about their inspiration, their hero pieces, the faces on the catwalk and the names on the front row, we present everything you need to know about SS24.

This season, Giorgio Armani found inspiration in the idea of vibration, something he brought to life in the textures of the collection, which saw a number of jackets, dresses and tops embroidered in a rippled effect, while the models’ hair was given a 1920s’ wave.

A beautiful collection filled with metallic tones of bronze, silver, pinks and blues, there were more than a few red-carpet worthy dresses coming down the catwalk, as well as an elegant take on workwear.

Below, discover everything you need to know about Giorgio Armani spring/summer 2024.

Theme and inspiration

“Vibrations were the inspiration for this season, meant as vibrations of both light and emotion,” Giorgio Armani told us of his spring/summer 2024 collection. “I worked on garments with rippled, undulating surfaces and those ripples carry across into the accessories and even hairstyles. It is a sentimental collection, in a certain way, and very personal.”

The colour palette was taken from precious stones, and just like the elegant embroidery, felt refined and understated.

“I think that there is both a need and a desire in fashion for a new clean, calm and light-hearted approach. After years of loud trends, this collection fits into the general mood in its own way, with very subtle vibrations and unexpected colours taken from precious stones – purple, amethyst and green – or metals – bronze and silver. Along with white to permeate the evenings.”


“The show was held once again at the theatre on Via Borgonuovo. It is a cosy and intimate space that allows the audience to enjoy my work up close, in an approach that is un-theatrical and essentially pragmatic, just like me.”

armani ss24
GABRIEL BOUYS - Getty Images

Hero pieces

“The most special pieces from the collection are the jackets and coats because their undulating surfaces perfectly capture this season’s mood.”

Who was there?

Cate Blanchett and Juliette Binoche were among the stars to sit on the front row.

armani show
Daniele Venturelli - Getty Images


“What I have always wanted is for my customers to feel like the best version of themselves when they wear my designs. My clothes have a sophisticated and vibrant naturalness about them that reveals a person for who they are, ensuring they are memorable yet never excessive. I have never liked the idea of clothes that overwhelm the wearer.”

giorgio armani ss24
GABRIEL BOUYS - Getty Images

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