Beloved Aussie icon to feature on coin
A brand new $2 coin has been revealed to celebrate 100 years of Australia’s most famous spread, Vegemite.
Woolworths and the Royal Australian Mint have teamed up for the release of limited edition $2 coins celebrating 100 years of Vegemite.
Customers paying in cash in Woolies stores across the country will be able to collect three exclusive versions of the gold coin.
Three million limited-edition coins will be available for customers, with a new design released into cash tills each week over a three-week period.
The coins have been designed by Royal Australian Mint designer Aaron Baggio, with each featuring a unique illustration celebrating Vegemite.
Each of the three designs has a different coloured circle – yellow, red and black.
The first coin depicts a jar of Vegemite with the words “100 Mitey Years” at the bottom.
Another coin features a slice of Vegemite toast with the words “Tastes Like Australia”, while the third depicts a child eating a slice of Vegemite toast with the words “Happy Little Vegemites”.
Woolworths brand and marketing director Jane Saleh said the supermarket has supported Vegemite for decades and is delighted to be part of the centenary celebrations.
“It’s been a staple in the shopping baskets of Australians for years; we’re delighted to be a part of the celebrations for this iconic brand’s centenary,” she said.
As part of the celebrations, there will also be a $2 coin featuring the Queen Elizabeth II Memorial Obverse.
The portrait of Queen Elizabeth II by British engraver Jody Clark, the Memorial Obverse also includes the Queen’s years of reign – reading “Elizabeth II 1952-2022”.
Assistant Minister for Competition, Charities and Treasury, Andrew Leigh, said Vegemite is one of the most loved brands across Australia.
“It is fitting the Royal Australian Mint has partnered with Vegemite and Woolworths to celebrate 100 Mitey years of an Australian icon,” he said.
Vegemite as a brand will be turning 100 on October 25, with Bega’s marketing manager for spreads, Jess Hoare, thanking Aussies for loving the product.