Sundown Festival will not return in 2025

The back view of a performer, with his left arm raised and his head tilted back as he sings. In front of him are crowds held back with a narrow U-shaped barrier. In the background are tents, lights and banners.
Grammy award-winner Flowdan performed at this year's festival [Sundown Festival 2024/jakhoward]

A music festival that over the years featured the likes of Jess Glynne, Olly Murs and Chase & Status will not return next year, organisers have said.

The Sundown Festival was set to be held at the Norfolk Showground, near Norwich, on 29 August.

However, organisers said the event had been cancelled and refunds for purchased tickets would be "processed automatically".

A statement on the festival's website described the past 12 years as an "unforgettable journey".

Anne Marie on stage smiling at the crowd. She has bleached blonde hair and large earrings. She is wearing a leopard-skin dress over a white top.
Singer Anne Marie was one of the festival's previous performers in 2016 [BBC]

"What started as humble beginnings grew into a five-stage camping festival, partnering with iconic music brands and artists, surviving a pandemic, and even taking Sundown to Malta," the statement read.

"We want to express our deepest gratitude… Most of all, a huge thank you to our fans — you've been the heartbeat of Sundown.

"Your energy, passion, and memories have made everything possible, and we'll never forget the moments we shared together."

Sundown festivalgoers in rain in front of a stage, with Dizzee Rascal performing. Some are holding umbrellas.
The festival was marketed as "Norfolk's bass and pop music festival" [BBC]

The festival began in 2013 after its previous incarnation - Norfolk Spectacular - was renamed.

It went on to become one of the region's biggest festivals, attracting thousands of fans each year.

Organisers said numerous reasons had contributed to the decision which "affected our ability to deliver the high standards our fans have come to expect."

It said: "The rising costs of production, along with the ongoing cost-of-living crisis, have significantly impacted Sundown's future, as they have many other festivals in recent years."

The front row of an outdoor gig, with five young women, all with long hair, raising their arms, under a blue sky
More than 80 artists across five stages performed at this year's event [Sundown Festival 2024/jakhoward]

Follow Norfolk news on BBC Sounds, Facebook, Instagram and X.

More on this story

Related internet links