How to stream Barbie on National Barbie Day

Ryan Gosling as Ken and Margot Robbie as Barbie ( Warner Bros. Entertainment Inc)
Ryan Gosling as Ken and Margot Robbie as Barbie ( Warner Bros. Entertainment Inc)

Today (Thursday, March 7) is National Barbie Day, an opportunity to celebrate the iconic fashion toy that premiered on this day in 1959, at the American International Toy Fair in New York.

Barbie was created by American businesswoman Ruth Handler, and manufactured by American toy company Mattel.

Mattel has sold more than a billion legendary Barbie dolls since 1959, making it the company's largest and most profitable line. But it doesn't end there.

Barbie took the world by storm in July 2023, making $1.34 billion (£1.8 bn) at the box office and becoming only the second movie to join the $1 billion club in 2023, as Margot Robbie and Ryan Gosling’s outing joined The Super Mario Bros at the exclusive milestone.

The pink-painted movie tells the story of Barbie dolls and their life in Barbieland, exploring what happens when their picture-perfect idea of feminism and femininity is confronted by the real world.

Capitalising on the nostalgia of adult women’s childhoods and inviting in conversations around gender politics for younger audiences, it enjoyed great success in cinemas.

The online world was also taken over by Barbie fever, with people going to watch the film all dressed in pink and memes related to the film swamping social media for weeks.

Here’s all you need to know about how to stream Barbie.

How to stream Barbie on National Barbie Day

Barbie became available to buy or rent on home video services like Prime Video and Sky Movies on September 12, 2023.

You can also buy the movie on Blu-ray and DVD from most major retailers, including HMV online and Asda.

While Barbie is available to buy or rent in a digital version, it’s not available to stream as part of any major streaming services, like Netflix, Disney+, and so on.

Having been produced by Warner Bros., the only streaming service that’s also owned by the company is Max (formerly HBO Max). However, Warner Bros. doesn’t tend to include all the movies it produces on Max.

Indeed, recent major blockbusters from Warner Bros., like Top Gun: Maverick for example, took quite a while longer than most films to appear as digital versions.

Maverick took three months to be available to watch at home, a similar timeline to Barbie, which debuted as a digital version just under two months after its premiere.