Yahoo Lifestyle Starbucks' 2024 Holiday Cups Have Fans 'So Excited' for Festive Drinks: 'Prettiest Ones Yet'
Starbucks is gearing up to release its line of seasonal holiday cups for this year, and fans are already calling them the "prettiest ones yet."
Over the weekend, the coffee giant shared a video on its official Instagram account giving fans a behind-the-scenes glimpse of the creation process behind the 2024 designs, which include bold graphics and hues of red, green, and pink.
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In the opening of the clip, four graphic designers held each of the brand's artistic works in one hand, while waving with the other. "We're the creative team behind the holiday cups," text over the Reels video introduced.
The content then continued to display the process, providing explanations behind the inspiration for each cup's unique look. "From sketch to reality, we pour craft and care into every cup and each of our designs tells a unique story."
Related: Starbucks' Red Cup Day Is Just Around the Corner: Here's How to Snag Your Freebie
One specific cup featuring colorful overlapping circles came into view against a backdrop of blurred holiday lights, followed by another ripple-effect one that "is a tribute to festive ribbon and the rolling hills where our coffee is grown."
The inside preview of the holiday beverage holders concluded with a note that the café "can't wait to share them with you."
In the comment section, fans expressed joy for the upcoming release.
"These are so cute and cheerful! 💕🎄☕️," one exclaimed, while another reacted, "Oh this is fun! I’ve actually always wondered about the design process!"
A third admitted, "I’ll be there as soon as y’all open! So excited!" and an additional follower dubbed them the "Prettiest ones yet!!"
Related: Starbucks Announces Major Change to Its Menu Pricing—Here’s How It Could Impact Your Order
On the other hand, several voiced disappointment over the "feel" of the designs. "We want vintage cups! Not a throwback to your old cups, but vintage 1980’s-2000’s cups when Christmas felt like Christmas," one campaigned, with another chiming in, "They need to feel more Christmas like."
"These cups do not scream holiday at all!! Go back to the 'feeling' of holiday @ starbucks," another coffee-lover urged.
The four holiday cup designs drop on Nov. 7, 2024, aligning with the release date for Starbucks' limited-time winter menu.
