‘Squid Game’ Season 2 Led Netflix Series In Second Half Of 2024 With Just 6 Days Of Viewing; Latest Data Dump Reveals Breadth Of Subscriber Taste

Netflix has released another six months of viewership data, giving insight into the 94B hours of content that the streamer’s subscribers watched in the second half of 2024.

Despite debuting on December 26, Squid Game Season 2 led the pack for television, amassing 87M views in just six days, which is a massive showing for the follow up to Netflix’s most-watched series of all time. Within 12 days, Season 2 had become Netflix’s No. 2 most popular non-English series of all time.

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The Perfect Couple had a much longer runway to come in second place, generating 75M views from its September 5 release through the end of the year. While it didn’t do quite as well as Ryan Murphy’s first Monster outing, The Lyle and Erik Menendez Story came in third among all series with 70M views.

These stats were released in Netflix’s What We Watched report for July to December 2024. Per the streamer, viewing was up 5% year-over-year, though viewing appears to have been more spread out across various titles during this interval, since Squid Game Season 2’s tally was less than each of the three most-watched series in the first half of 2024.

Interestingly, many of the most-watched series in the second half of the year were released in September or later.

It seems as though there was a wide range of popular content on Netflix this go around, as opposed to the prior report, when British television dominated, with Fool Me Once, Bridgerton, and Baby Reindeer all claiming spots in the Top 10 for the first half of 2024. In the second half of the year, while a Korean series led viewing, audiences flocked toward everything from the British spy thriller Black Doves to Adam Brody’s American romcom Nobody Wants This.

The Jake Paul vs. Mike Tyson fight was also among the Top 10, collecting 49M views — most of which came within the first few days of viewing after the November 15 event.

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Netflix quietly dropped this latest round of viewership data on Wednesday, marking the fourth What We Watched report since the streamer first pulled back the curtain in December 2023. The report splits series by season, which means that longer-running shows that may have generated far more viewership won’t show up high in the rankings, putting Netflix originals at an advantage.

The report encompasses Netflix’s entire catalog, meaning that there are thousands of titles. More insights will be incoming throughout the day.

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