Shoppers are going bonkers for Best and Less' matching mum and baby outfits

Holly Hales
Lifestyle & Entertainment Producer
Best&Less' mummy and me range has sent shoppers into a spin. Photo: Instagram/thesubtlemummy

Shoppers have been sent into a spin following the release of a collection of bargain-priced mummy-and-me dresses.

The matching looks, from Best&Less, come in a range of vibrant range of patterns perfect for the summer months, given they’re now on sale from just $10.

With adult sizes ranging from eight to 26 and littles’ available from newborn, the looks have understandably caused fanfare within the retailer’s customer base.

Mummy and me

Online, the collection has been labelled everything from ‘super cute’ to ‘game-changing’, with calls for Best&Less to launch similar threads aimed at boys.

“How cute wish there was mummy and me for mum and son,” wrote one woman.

“What about boy mums... there is so much girls clothes and the boys miss out,” protested another.

Elsewhere, fans of the have pleaded with the brand to restock the most popular looks after selling out online just hours after release.

Celebs were also quick to come on board for the budget rang, with TV personality Erin Molan announcing her daughter Eliza’s ‘summer wardrobe is sorted’.

“Stocked up today,” she wrote.

And while Best&Less have cleverly capitalised on the matchy trend, the retailer’s not the only one on board.

Here, Yahoo Lifestyle have uncovered some of the web’s best attempts at adorable looks for your little one this summer.

David Jones — Rose Essence Mabel Dress

David Jones' range Rock Your Kid offers this adorable Rose Essence Mabel Dress for $55.

David Jones — Floral Off The Shoulder Dress

Review's Floral Off The Shoulder Dress which sells $89.95.

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