With a surname like his, it's no surprise that Hugh Sheridan has become the new face of the Sheridan's towel campaign.
The 32-year-old Australian actor and musician strips down for the brand's latest photo shoot and accompanying video (exclusive to Be today, watch above), showing off his killer physique as he poses shirtless.
And it's safe to say that the shots will make anyone swoon and need a cold shower, an of course there's nothing like a soft towel to help dry up afterwards.
In the shoot, Hugh showcases some of the brand's classic bath and beach towels, and attention for his smile is rivaled by his defined rippling six pack on show.
What's more, his cute onscreen persona that fans have grown to love through his television roles, perfectly translates in the fun video.
Taking to Instagram, the former Packed To The Rafters star has opened up about his decision to be part of the sexy campaign.
"Pumped to announce that I've teamed up with the quintessential Australian luxury brand @sheridanaustralia !!" he has written.
"Feel very lucky to be launching their beautiful new towel range... I think my last name got me the job! Haha When I was a kid their ad used to say 'There are no limits to what you can do in a Sheridan bedroom' I say we bring it back!"
Hugh shot to fame after starring as lovable Ben Rafter in Channel Seven's Packed To The Rafters from 2008 to 2013.
Since then he has gone on to star in telemovie INXS: Never Tear Us Apart and drama House Husbands, as well as pursue a music career.
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